top of page

OnlyFansInsider

The behind the scenes details, from the content creators you love to follow.

FAN

FAVORITE

OF_Insider_Wordmark_-_White.png

Help Me Win! Vote Daily!

Hey Fans! This is your chance to vote and show your support for your favorite content creators. Cast your vote daily. You can cast one vote each day until Sunday December 21st, 2025, when voting will stop and votes will be calculated.

View all categories: Click Here

kmc_20250911_161600.png

From Web Pioneer to Creator Advocate: Kelli Roberts Shares 28 Years of Industry Insight

Featuring: Kelli Roberts

OnlyFansInsider

Sharing the stories of content creators on OF

Welcome to Only Fans Insider, the premier digital magazine dedicated to showcasing the creators, agencies, and industry professionals shaping the Only Fans community. Our platform is designed to highlight the unique journeys, insights, and expertise of those who make the creator economy thrive. We believe every creator has a story worth telling. That’s why we feature content creators through exclusive interviews and industry spotlights, giving them a platform to share their experiences, successes, and challenges. By bringing their voices to the forefront, we aim to celebrate the talent, dedication, and creativity that drive this space forward. Love what you just read? The best way to support your favorite creator is by sharing their story! With just one click, you can help spread the word, introduce them to new audiences, and show your appreciation for their work. Every share helps creators grow, connect with new fans, and continue doing what they love. Join us in amplifying the voices of Only Fans creators. Like, share, and celebrate their stories today!

Casual Wear
Square Logo

Content Creator

Insights from nearly three decades in marketing, branding, and performer advocacy.

Featuring: Kelli Roberts

Creator Success Strategist at Kelli.Love

IG: @thekelliroberts

18

Sep 15, 2025

16 X 9 Thumbnail.jpg

16 X 9 Thumbnail.jpg

Apparel & Merch Fulfillment

Our marketplace with fresh, dirty listings and real sellers awaits.

dirtyknickers.com

Thanks for sitting down with us! Before we get into your business insights, let’s start with the basics—who are you and what kind of work do you do in the OnlyFans space?

Thank you for having me! My name is Kelli Roberts, and I’ve been working in digital media and marketing for nearly three decades, with a big focus on the adult industry. In the OnlyFans space, I work primarily as a strategist and consultant, helping creators grow their brands, optimize their marketing, and build sustainable businesses.

My background is in SEO, digital marketing, and brand development, so I help creators not just get attention, but turn that attention into long-term income. That includes everything from social media growth and content strategy to fan engagement systems and conversion optimization.

I also serve as a performer advocate, working to educate and protect creators in this industry. A lot of my work has been about giving performers the tools they need—whether that’s training on marketing, understanding contracts, or just learning how to build a safe, thriving business on platforms like OnlyFans.

At the heart of it, what I do is bridge the gap between business strategy and performer success—helping creators not only earn more but also feel more secure, empowered, and respected in their work.

Every great business has a starting point—how did yours come to life?

I started back in August of 1996 by developing my own websites, mostly focused on writing erotic fiction. At the time, I was a former exotic dancer who saw early on that the internet was going to completely change the industry, and I wanted to be part of it. That curiosity pushed me to learn everything I could about building an online presence.

Over the years, that led me to working with some of the biggest names in the business—Vivid Video, Digital Playground, Pornstar.com, and eventually Bluebird Films and Bluebird TV, where I built their web presence from the ground up. That experience gave me firsthand insight into how powerful branding, marketing, and digital strategy could be for performers.

When platforms like OnlyFans came along, the transition felt natural. I wanted to take everything I had learned from working with major studios and help performers build their own brands, control their careers, and create their own empires. That’s really been the foundation of my business ever since—empowering creators with the tools and strategies they need to succeed on their own terms.

16 X 9 Thumbnail.jpg

Apparel & Merch Fulfillment

Our marketplace with fresh, dirty listings and real sellers awaits.

dirtyknickers.com

16 X 9 Thumbnail.jpg

Digital Magazine

Where Sophisticated Lifestyles Meet Adult Exploration

ASN Lifestyle Magazine

Photographer:

What makes you passionate about the work you do in the OnlyFans world?

Having worked in the adult industry for nearly three decades, I’ve seen the good, the bad, and everything in between. Unfortunately, that’s included a lot of predatory producers and agents taking advantage of performers. What excites me about OnlyFans is that, for the first time, creators—especially women—truly have the power. They can build their own businesses, control their income, and no longer have to depend on gatekeepers.

That’s what fuels my passion: every day I get to help creators change their lives. I’m not an OnlyFans “manager”—I focus on teaching performers marketing, branding, and business strategy so they can attract subscribers and build something sustainable. Because without visibility and marketing, there’s nothing to manage.

Beyond promotion, I also help them understand the legal and business side of the industry—contracts, compliance, performer rights—so they can grow safely and avoid costly mistakes. Watching women succeed, thrive, and take control of their careers using the tools I’ve given them has been one of the most rewarding experiences of my life.

Every business has its little secrets—what’s one of yours that would surprise your audience?

One of the biggest “secrets” about OnlyFans is that it’s not really about content—it’s about connection. People often assume subscribers are there just to buy photos or videos, but the reality is very different. Many of the top-earning creators succeed because they build genuine relationships with their fans. People are lonely, and OnlyFans gives them a space to be seen, heard, and cared for.

Take Sophie Rain, for example—she earned over $80 million in just two years, not because of a single video she posted, but because of the way she connects with her subscribers. She listens, engages, and makes them feel valued. That’s the real secret. Creators who understand that OnlyFans is about relationships, not just content, are the ones who achieve long-term success.

Photo Credit:

Where do you think the OnlyFans business landscape is heading in the next few years?

I think the OnlyFans landscape is heading into a really exciting phase. With stricter age verification laws being rolled out, the days of endless free content are coming to an end. That’s a huge advantage for creators, because when fans can’t access free videos as easily, they’re going to look for trusted, familiar names—and that often means the creators they already follow on social media.

In the next couple of years, I believe this shift will drive more people to invest directly in creators they know and connect with. Instead of chasing free content, fans will start valuing the personal relationship and authenticity OnlyFans offers. In many ways, age verification could become one of the biggest growth drivers for creators, pushing the industry toward a more sustainable, creator-focused future.

It’s been such a pleasure getting your insights—where should our readers go if they want to connect with you or explore your offerings further?

Thank you—it’s been a pleasure sharing my insights! If readers want to connect with me, the best place to start is my blog at kelli.love, where I regularly post free resources and advice for content creators.

I also run a free Telegram group for creators at t.me/kelliroberts, where I share detailed insights, marketing tips, and strategies to help performers grow their brand and business. Both are designed to give creators the knowledge and tools they need to succeed.

FAN

OF_Insider_Wordmark_-_White.png

Help Me Win! Vote Daily!

Hey Fans! This is your chance to vote and show your support for your favorite content creators. Cast your vote daily. You can cast one vote each day until Sunday December 21st, 2025, when voting will stop and votes will be calculated.

kmc_20250911_161600.png

FAVORITE

View all categories: Click Here

Square Logo

Featuring: Kelli Roberts

Creator Success Strategist at Kelli.Love

IG: @thekelliroberts

Empowering creators to build brands, grow income, and own their success.

16 X 9 Thumbnail.jpg

Did you like this article? Share it on social media:

Subscribe for more articles like this:

Protein Products

Natural Male Enhancement

Be Ready For Any Spontaneous Moment

TUPI TEA

Protein Products

STREAMING TOYS

Vibrating Pelvic Wand

Intimate Rose

Protein Products

ADULT TOYS

Rechargeable Wireless Bullet

Generic

Protein Products

LIVE STREAM ACCESSORY

Full Of Excitement

Laphwing

More Business Articles

SPECIAL INTERVIEW

Two Months. Two Icons. One PR Powerhouse.

Featuring: Erika Icon

Thank you, Joseph, for all that you’ve done for our clients. We really appreciate it. 2026 marks 20 years in the industry for me. I started as a DVD buyer, and one of my vendors asked me to do PR on a consultant basis. From there, I worked in PR for multiple studios before founding The Rub PR in 2008. What don’t we do?! LOL, we focus on press releases, interviews, and awards. But we also secure our clients’ toy deals, ambassador gigs, magazine placements, signing opportunities at trade shows, presenting awards, being on panels, their own podcasts, and much more. Many clients appreciate working with us because we’re a woman-owned company that produces results and genuinely cares not only about our clients’ success but also their overall well-being.
16 X 9 Thumbnail.jpg

Podcast & Audio Production

The podcast you can't live without

Featuring: Krystal Galtry & Tori Lindrea

1. We’re genuinely excited to be part of this feature, so thank you for having us. Tori and I have both been in the industry for over six years now. Tori started out in dancing and OF — she ditched the corporate world early on when she realised her real passion was in creating, performing and owning her art. She also models and, like me, has fallen in love with travel this year. At first glance she can look sweet and angelic, but don’t be fooled — she’s bubbly, bold, always ready for a night out, and one of the most genuine people you will ever meet. As for me, I’ve worked almost every corner of the industry — behind the desk in brothels, behind the bar in strip clubs, and I create on OF as well. I’ve helped plenty of women get started in the space, from setting up profiles to navigating the backend and the realities of sex work. I’m a tattooed model for local brands and have been featured on a few magazine covers over the years. I’ve always been a bit of a gypsy — I’ve been travelling solo around the world since I was 18 and I’m very much a “yes” girl. I’ll try anything once… and now I’ve slowly dragged Tori into my mischief too. We’re both single, we’re both proud Sex Workers, and we feel empowered working alongside each other. We met just over three years ago at a photoshoot and basically never separated after that. Once we started talking, we realised we had stories — the kind you only really understand if you’ve lived this life from the inside. That’s where The Naked Truth Podcast came from: two friends with a lot to say, finally saying it out loud. After both creating on OF for over five years — doing solo work and collabs — we decided to take filming in a different direction and create a platform where other creators (and us) could actually tell our stories. We don’t do filters, we don’t sugarcoat, and we don’t pretend. We talk about everything from fly-me-outs and three-way dinners to online relationships and the custom content we make. There’s a price for everything in this world — and we’ll happily tell you what ours is. But underneath the chaos and the laughs, the real purpose of the podcast is to help normalize sex work and the stigma around it. We want people to see that we are real, grounded humans with real lives and real experiences worth listening to. Our industry isn’t something to whisper about — it’s something to understand, respect, and appreciate. The vision is big. Think Call Her Daddy or Pillow Talk, but with unapologetic Aussie energy and two girls who have actually lived the stories they tell. We’re ready for our shine. 2026 is going to be the year we scale — starting by teaming up with Sxhibition and taking the podcast on the road right across Australia.
16 X 9 Thumbnail.jpg

Apparel & Merch Fulfillment

She Said “I Can Do Better”… And Did.

Featuring: Melyssa Lesieur

Hi! I’m Melyssa. I’m originally from Paris and I used to be a cabaret dancer back home, which is really where my love for lingerie started. I’ve always been fascinated by the way a beautiful set can make you feel: powerful, feminine, and unapologetically yourself. After moving to Australia, I decided to turn that passion into something tangible. Earlier this year, in February 2025, I launched my own lingerie brand called MELYSSA Lingerie. It’s a high-end, women-owned brand that celebrates confidence, sensuality, and self-expression: lingerie made for women to wear for themselves, not just for someone else. It’s been an amazing journey so far building the brand from scratch, designing every piece, and sharing it with a community of women who connect with that message. I take pride in making pieces that stand out while being comfortable to wear because no one likes having to wear an itchy lace.
16 X 9 Thumbnail.jpg

E-commerce & Product Development

OnlyFans Goes To Business School

Featuring: Rachael McCrary

Thank you for having me. I’m Rachael McCrary. I’m a lingerie designer, entrepreneur, and founder of Spice Rack, which is all about creating the best-fitting underwear in the world with a little extra personality. Every piece has its own “spice level,” from soft vanilla basics to bold picante moments, because I believe lingerie should match your mood, not just your outfit. On OnlyFans, I’ve built something a little different... it’s a space where I blend creativity, business mentorship, and glamour. I teach people how to turn their own ideas into real companies while giving them a behind-the-scenes look at what it’s like to actually build a brand from the ground up. It’s part inspiration, part education, and part art. I love connecting with people who are chasing their own version of success. If you’re into fashion, entrepreneurship, or just watching someone build something beautiful and bold, come hang out with me on @spiceworld or peek into what we’re creating at shopspicerack.com and follow me on IG @NYCBella.
16 X 9 Thumbnail.jpg
Comments

Share Your ThoughtsBe the first to write a comment.
bottom of page