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Question 1

Thanks for sitting down with us! Before we get into your business insights, let’s start with the basics—who are you and what kind of work do you do in the OnlyFans space?

Response 1 - Use a conversational tone, as though we are sitting and having a conversation.

Thank you for having me! My name is Kelli Roberts, and I’ve been working in digital media and marketing for nearly three decades, with a big focus on the adult industry. In the OnlyFans space, I work primarily as a strategist and consultant, helping creators grow their brands, optimize their marketing, and build sustainable businesses.

My background is in SEO, digital marketing, and brand development, so I help creators not just get attention, but turn that attention into long-term income. That includes everything from social media growth and content strategy to fan engagement systems and conversion optimization.

I also serve as a performer advocate, working to educate and protect creators in this industry. A lot of my work has been about giving performers the tools they need—whether that’s training on marketing, understanding contracts, or just learning how to build a safe, thriving business on platforms like OnlyFans.

At the heart of it, what I do is bridge the gap between business strategy and performer success—helping creators not only earn more but also feel more secure, empowered, and respected in their work.

Question 2

Every great business has a starting point—how did yours come to life?

Response 2 - Use a conversational tone, as though we are sitting and having a conversation.

I started back in August of 1996 by developing my own websites, mostly focused on writing erotic fiction. At the time, I was a former exotic dancer who saw early on that the internet was going to completely change the industry, and I wanted to be part of it. That curiosity pushed me to learn everything I could about building an online presence.

Over the years, that led me to working with some of the biggest names in the business—Vivid Video, Digital Playground, Pornstar.com, and eventually Bluebird Films and Bluebird TV, where I built their web presence from the ground up. That experience gave me firsthand insight into how powerful branding, marketing, and digital strategy could be for performers.

When platforms like OnlyFans came along, the transition felt natural. I wanted to take everything I had learned from working with major studios and help performers build their own brands, control their careers, and create their own empires. That’s really been the foundation of my business ever since—empowering creators with the tools and strategies they need to succeed on their own terms.

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Question 3

What makes you passionate about the work you do in the OnlyFans world?

Response 3 - Use a conversational tone, as though we are sitting and having a conversation.

Having worked in the adult industry for nearly three decades, I’ve seen the good, the bad, and everything in between. Unfortunately, that’s included a lot of predatory producers and agents taking advantage of performers. What excites me about OnlyFans is that, for the first time, creators—especially women—truly have the power. They can build their own businesses, control their income, and no longer have to depend on gatekeepers.

That’s what fuels my passion: every day I get to help creators change their lives. I’m not an OnlyFans “manager”—I focus on teaching performers marketing, branding, and business strategy so they can attract subscribers and build something sustainable. Because without visibility and marketing, there’s nothing to manage.

Beyond promotion, I also help them understand the legal and business side of the industry—contracts, compliance, performer rights—so they can grow safely and avoid costly mistakes. Watching women succeed, thrive, and take control of their careers using the tools I’ve given them has been one of the most rewarding experiences of my life.

Question 4

Every business has its little secrets—what’s one of yours that would surprise your audience?

Response 4 - Use a conversational tone, as though we are sitting and having a conversation.

Question 5

Where do you think the OnlyFans business landscape is heading in the next few years?

Response 5 - Use a conversational tone, as though we are sitting and having a conversation.

Question 6

It’s been such a pleasure getting your insights—where should our readers go if they want to connect with you or explore your offerings further?

Response 6 - Use a conversational tone, as though we are sitting and having a conversation.

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