“It all evolved more naturally than it was ever planned, and to explain that, I have to go back a bit.
I started creating media when I was around 16 or 17, writing album reviews and interviewing bands for small underground music and film fanzines. By my early twenties, I was publishing my own zines—first focused on metal, later punk, Oi, and hardcore. This was still the pre-internet era, so everything was done with a typewriter, scissors, glue, and a copy shop.

Eventually, I launched a print magazine called Das Syndikat, which brought together everything that had fascinated me for years: music, subcultures, and film. In its last issues, I even included one or two interviews with performers from the adult entertainment world—something that sparked both criticism and excitement among readers. Due to time constraints, I had to end the magazine, but my interest in the adult film landscape never faded.

At some point, I realized that Germany had many adult magazines, but none that covered the film side of the industry independently and with genuine cultural interest. When I later got my hands on US publications like AVN, it became clear that something similar was missing in the German market.

In 2001, I launched a small print project under a different name. It was an ambitious attempt, but I underestimated the legal hurdles, distribution challenges, and how closed-off parts of the industry were toward a new independent publication. When the internet started becoming a natural outlet for niche media, I decided to shift online and rebrand the project as German-Adult-News.

Interestingly, in the early years, support from US companies and performers was far stronger than in Germany, but over time, things balanced out. More than two decades later, we’re preparing for our 25th anniversary—something I never imagined back in those early DIY fanzine days.

So yes, my business wasn’t planned in a strategic, corporate way. It grew piece by piece from curiosity, subculture journalism, and the desire to create a space where film, culture, and adult entertainment could be discussed openly, respectfully, and with real editorial depth.”