I would say there are two main trends that I am keeping my eyes on and helping me with my messaging and future ideas. The first one is the rise in censorship and shadowbanning across social media. Which is such a huge part of creators' marketing strategies in general. Because of this, it’s really hammered home to me the need to create educational resources like webinars, etc., on alternative digital marketing strategies for creators.

I know when people think about OnlyFans and content creation having a website or even a newsletter to send out to their loyal fans is the last thing many think about, however I personally think that these can be a huge bonuses for creators as it allows them to create a hub for all their links such as free vs paid accounts or exclusive content or to regularly do announcements without having to worry about issues around censorship or shadowbanning that many are facing across social media platforms. From a newsletter standpoint, it also means that if your social accounts do go down, you have an email list that allows you to keep your fans up-to-date in real-time as you work to regain access to your accounts.

As well as this, I know right now we are seeing the BOOM in AI models and business, and creators in the industry relying on AI, but I honestly think that we are going to end up going full circle, as people want to see real people or feel like they are talking to/connecting with another human. Whether that's sliding into DMs or reading their latest website copy update. In fact, because of the overuse of AI, we are seeing a rise in trends of people coming off social media altogether. Which leads me to my other trend.

The other is about how people are focusing on connection, community, and intimacy beyond the screen. Wether its dating site fatigue (and the rise of apps focused on pushing people to meet IRL) or the sex positive and kink community events and educational services coming out (like Pro Domme schools, etc.), we are seeing that people are looking for authentic, human connections and when it comes to copy or content this means there is a huge push for storytelling in the way people write.

I also think this want for the ‘real’ is also going to offer new opportunities for creators to create educational resources or masterclasses, allowing them to showcase their knowledge and skills and share it with people. Just look at the growing popularity of BDSM or Dominatrix courses from real-life Pro Dommes and creators.

For me, this is shaping my own business strategy and offerings as I think about how I can help the people I work with create courses and authentic personal brands through the use of copywriting as a way to express this.