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Websites As A Marketing Strategy?
Featuring: Katrina Fairhurst
OnlyFansInsider
Sharing the stories of content creators on OF
Welcome to Only Fans Insider, the premier digital magazine dedicated to showcasing the creators, agencies, and industry professionals shaping the Only Fans community. Our platform is designed to highlight the unique journeys, insights, and expertise of those who make the creator economy thrive. We believe every creator has a story worth telling. That’s why we feature content creators through exclusive interviews and industry spotlights, giving them a platform to share their experiences, successes, and challenges. By bringing their voices to the forefront, we aim to celebrate the talent, dedication, and creativity that drive this space forward. Love what you just read? The best way to support your favorite creator is by sharing their story! With just one click, you can help spread the word, introduce them to new audiences, and show your appreciation for their work. Every share helps creators grow, connect with new fans, and continue doing what they love. Join us in amplifying the voices of Only Fans creators. Like, share, and celebrate their stories today!
SPICY CONTENT WRITING
Katrina explains why copywriting for websites allows her to help creators in times of censorship and shadowbanning
Featuring: Katrina Fairhurst
Freelance Copywriter at Satisfied Kat Copy
IG: @SatisfiedKatCopy
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Jan 22, 2026
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Thanks for sitting down with us! Before we get into your business insights, let’s start with the basics—who are you and what kind of work do you do in the OnlyFans space?
Hi! Thank you so much for inviting me to do this interview. I am Katrina, a freelance copywriter and strategist for adult creators and service providers under the business Satisfied Kat Copy. Since starting 5 years ago (I can’t believe it’s been that long!), I have been writing website landing pages, blogs, platform adverts, and e-mail marketing for my clients.
We’re always curious—was your business a planned venture, or did it evolve naturally over time?
Hell no! I never actually planned to go freelance, much less become a copywriter. I got two degrees in Law (international and European Law) and Human Rights because I thought that I was going to become a lawyer or an activist. However, when I entered the job market, I went into communications as a job and built my skills up from there, starting as a social media manager and later becoming a communications officer for political startups, NGOs, and later B2B.
Going freelance came as a surprise to me in 2021 when I decided that I wanted to try something new and take more ownership of my career and life after getting diagnosed with vaginismus. It actually kick-started my career into sex tech in general, actually, as I started looking into it and realised that I wanted to write about my own experiences and pleasure after years of feeling like I was being silenced from within my own body. So I started blogging for a few sex toy companies, alongside joining Bryony Coles Sex Tech School. Origionally I wanted to either create events or create my own sex toy, ha ha, but as I kept writing and learning about copywriting and the adult industry, I realised it was definitely what I was supposed to be doing.
I think what swayed me to focus on working for OnlyFans creators (and the wider adult professionals or service providers) was trying my own hand at being an adult creator on Sunroom and failing badly at it (I made $3 overall). So I took all the things I had learnt from that about marketing, authenticity, and building a personal brand, and doubled down on being a copywriter for my clients and helping them with their copywriting needs. I am definitely better suited to being out of the limelight!
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What do you love most about serving this community and being part of the OnlyFans business landscape?
I absolutely love the creativity and collaboration that comes with my work, especially website copy such as About Pages, as it allows me to really get to know every client I work with and their personality and create copy that reflects their uniqueness.
There is honestly nothing more warming than having someone read what I have written and say that it sounds exactly like how they imagined it in their head. Or that it reflects them 100%.
Got a fun fact or unexpected story from your journey that’s stuck with you?
When I initially started writing, I used to do blogs for a small sex toy company. I got the role because I slid into their DMs and told them I was an amazing writer, and they should work with me. Within a week, I had a drawer full of their products to test out and had set up Satisfied Kat Copy (at the time, it was Satisfied Kat)
It always brings a smile to my face when I tell people that story, but I think it's also a great reminder for myself when I am nervous or doubting myself and my work that sometimes you just have to go for it. Send the pitch, write the blog, or decide to go freelance because you got a medical diognosis because it can lead to the start of something amazing.
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Are there any trends you’re watching closely or preparing for in your business strategy?
I would say there are two main trends that I am keeping my eyes on and helping me with my messaging and future ideas. The first one is the rise in censorship and shadowbanning across social media. Which is such a huge part of creators' marketing strategies in general. Because of this, it’s really hammered home to me the need to create educational resources like webinars, etc., on alternative digital marketing strategies for creators.
I know when people think about OnlyFans and content creation having a website or even a newsletter to send out to their loyal fans is the last thing many think about, however I personally think that these can be a huge bonuses for creators as it allows them to create a hub for all their links such as free vs paid accounts or exclusive content or to regularly do announcements without having to worry about issues around censorship or shadowbanning that many are facing across social media platforms. From a newsletter standpoint, it also means that if your social accounts do go down, you have an email list that allows you to keep your fans up-to-date in real-time as you work to regain access to your accounts.
As well as this, I know right now we are seeing the BOOM in AI models and business, and creators in the industry relying on AI, but I honestly think that we are going to end up going full circle, as people want to see real people or feel like they are talking to/connecting with another human. Whether that's sliding into DMs or reading their latest website copy update. In fact, because of the overuse of AI, we are seeing a rise in trends of people coming off social media altogether. Which leads me to my other trend.
The other is about how people are focusing on connection, community, and intimacy beyond the screen. Wether its dating site fatigue (and the rise of apps focused on pushing people to meet IRL) or the sex positive and kink community events and educational services coming out (like Pro Domme schools, etc.), we are seeing that people are looking for authentic, human connections and when it comes to copy or content this means there is a huge push for storytelling in the way people write.
I also think this want for the ‘real’ is also going to offer new opportunities for creators to create educational resources or masterclasses, allowing them to showcase their knowledge and skills and share it with people. Just look at the growing popularity of BDSM or Dominatrix courses from real-life Pro Dommes and creators.
For me, this is shaping my own business strategy and offerings as I think about how I can help the people I work with create courses and authentic personal brands through the use of copywriting as a way to express this.
You’ve been amazing—tell our readers where they can check out your business, content, or upcoming projects!
Thank you so much! Its been amazing to have this opportunity!
Currently, I have a few upcoming projects, but I am keeping them a secret for the moment. However, they will be getting announced in the next few months via my Substack: The Satisfaction Diaries
Or if you're interested in my Copywriting services, you can check out my website: www.satisfiedkatcopy.com
X: @SatisfiedKat
Instagram: @satisfiedkatcopy
Featuring: Katrina Fairhurst
Freelance Copywriter at Satisfied Kat Copy
IG: @SatisfiedKatCopy
Website copywriter for the erotically professional
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SPECIAL INTERVIEW
THE STIGMA ISN’T GONE. BUT SOMETHING JUST CHANGED.
Featuring: Jupiter Jetson, Marc Ellis and Maxine Doogan
JJ: I’m Jupiter Jetson, porn actress and brothel worker of eight years at Sheri’s Ranch until my abrupt termination in early February, when I was fired 24 hours after the corporate office received notice of voluntary recognition of the union I had helped organize in the face of incredibly exploitive new contracts. These contracts claimed full ownership of our power of attorney, our name/image/likeness, and any intellectual property using that name- past, present, and in perpetuity. After the Communications Workers of America (Local 9413) brought us in I realized just how much all sex workers could benefit from organizing.
ME: My name is Marc Ellis. I’m the president of CWA Local 9413. The reason I’m involved and passionate about this is that I believe all legal work should be treated with dignity. Because of this our local was more than willing to help organize UBW
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Not present for the interview: Maxine Doogan is an American sex worker, social justice and politics expert and advocate, documentarian, artist, author and media personality. For 30+ years, Maxine has regularly traveled across the U.S and abroad, providing erotic services, and working to protect and enhance the rights and conditions of sex workers.
Maxine help found the Erotic Services Provider Union (ESPU), a labor rights approach sex worker rights group, the ESPLER Project which led a historic federal constitutional challenge to the anti-prostitution law in California, and Community United For Safety and Protection (CUSP), an Alaska based group of current and former sex workers, sex trafficking victims and allies, working towards the safety and protection for all in Alaska’s sex trade which also has a legal challenge to the state anti-prostitution law.
E-commerce & Product Development
Pleasure, But Make It Frenshy Kitten
Featuring: MJ Frensham
I’m MJ, and I’m the founder of Frenshy Kitten, a South Australian intimate wellness brand.
Frenshy Kitten started with a pretty simple idea. I wanted to create a brand where intimate wellness and pleasure could feel beautiful, fun, welcoming and completely normal. Somewhere people could explore what feels good for them, whether they’re discovering something for the first time or already know exactly what they love.
We started online with our own range of intimate wellness products, but it’s become so much more than simply selling products. One of my favourite parts of what we do is actually talking to people. We hear their stories, what they love, what they wish existed, what they’re curious about, and we learn a lot from those conversations.
And our customers are incredibly varied. We have women at completely different stages of life, couples exploring together, men shopping for themselves or their partners, and people from LGBTQIA+ communities who have their own experiences of pleasure and ideas about what they want from products in this space. We’re still learning all the time, and I think that’s really important. I never want Frenshy Kitten to assume we know what people want. I’d much rather ask them and listen.
That’s actually shaping a lot of what we’re doing next. We’re expanding into lingerie, with inclusive sizing being really important to us, and we’re currently creating the Frenshy Kitten Studio here in South Australia. I’m incredibly excited about the Studio because it gives us the opportunity to bring what we’ve been building online into a real space, with intimate wellness, education, events and experiences, and the chance to connect with people face to face.
Ultimately, I want Frenshy Kitten to be a brand where people feel comfortable talking about pleasure, exploring it and enjoying it. We definitely don’t pretend to know everything. I think listening, learning and growing alongside our customers is probably one of the most important things we can do.
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SXhibition: Where Education, Entertainment and Intimacy Collide
Featuring: Belinda Gavin
Thank you so much for having me. I’m Belinda Gavin, the founder and director of SXhibition—Australia’s bold new intimacy, relationships, wellness and entertainment expo.
I’ve worked across the adult entertainment, events and production industries for more than three decades, both in Australia and internationally. My background includes film and television, major expos, live entertainment, large-scale productions and some truly iconic events. From 2019 to 2024, I also led Sexpo Australia, which gave me an incredible understanding of what audiences, creators, exhibitors and industry professionals genuinely want from a modern event.
SXhibition is the next generation of that experience. It’s louder, prouder, more inclusive and strongly focused on education, connection and reducing stigma. We bring together creators, performers, educators, health professionals, relationship experts and innovative brands in an exciting, welcoming environment.
Our events combine live entertainment, seminars, workshops, product discovery, creator experiences, meet-and-greets and open conversations about intimacy, relationships, pleasure, sexual health and mental wellbeing. Features include our Main Stage, the SX ED education stage- sponsored by Stigma Health, Creator’s Lounge, Tantra Temple, Kinky Dungeon, interactive demonstrations, competitions and exclusive VIP experiences.
For businesses and creators, SXhibition also provides a powerful platform to build visibility, connect directly with audiences, generate content, develop partnerships and grow within the industry.
Ultimately, we’re not simply producing an expo—we’re creating a community and a movement. I want people to leave feeling entertained, informed, empowered and far more comfortable having honest conversations about intimacy, pleasure and wellbeing.
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