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Erika Icon, The Adult Queen of Spin
Featuring: Erika Icon
OnlyFansInsider
Sharing the stories of content creators on OF
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PR & Media Relations Firms
Why PR Matters in the Adult Realm
Featuring: Erika Icon
Owner/Publicist at The Rub PR
IG: @therubpr
26
Sep 24, 2025
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Welcome! You’ve built something really interesting in this space. Start us off by telling our readers what your business is all about and how you fit into the OF world.
I'm Erika Icon, and I own The Rub PR, one of the top PR firms in adult. We work with performers, creators, directors, studios, and companies. We handle everything from press releases to interviews, award nominations and wins, toy deals, mainstream movie deals, and magazine placements.
Each client has a blueprint of what they want, and this is something we discuss with them before they start. The team typically develops a marketing approach from the outset and follows it closely; we can adjust the direction when necessary. Our clients are blown away by the creativity we bring to marketing. My background as an art director and copywriter in advertising, writing for some of the top mainstream and adult publications, combined with my art degree from UCLA, has all come in handy as a publicist. PR is definitely not a one-size-fits-all thing.
What inspired you to dive into the business side of OnlyFans? Was there something missing in the space that you wanted to solve?
I was burnt out after working as an art director and copywriter in advertising. I needed something new. While planning my next move, I was browsing jobs on Craigslist. I saw an ad for a company that was the Netflix of porn, WantedList. They rented DVDs and had a queue similar to Netflix's original business model.
While working as a DVD buyer and running the place at WantedList, I became good friends with Megan Stokes, the VP of Shane’s World and a vendor. She gave me my first opportunity to do PR on a consulting basis. When Shane’s World was sold, I decided to make it my full-time job. I left WantedList and worked for a guy who owned two studios. Let's say it was a nightmare job, but it's good that it was because it gave me the idea to start my own company. When I started my company, there were only two other publicists, so there was definitely a need for another PR firm. That was 16 years ago, and The Rub PR is stronger than ever.
Recently, I was nominated for WIA Woman of the Year at the XBIZ Executive Awards, and I wished I had won, especially since Megan was presenting the award. It was interesting to come full circle in that way. I owe her a lot for giving me a shot and have thanked her many times.
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Photographer: Ellen Stagg
Why do you love being a part of this industry, whether on the creator or business side?
I really do love my job. No two days are alike, and I would say most days, I'm excited to wake up and tackle the day. I also love the people. I've met some incredible people who have been lifelong friends, and some have gone on to become clients. Two of my best friends are industry podcasters — one was someone who reached out to us for guests, and another started out as a client. It's wild the people you meet and the roles they take on in your life.
Tell us something quirky, funny, or totally unexpected about your business journey so far!
There are so many crazy stories that have happened along the way. People tell me I should write a book, but I couldn’t use people’s real names. One that comes to mind was when I was filming “Botched” in Beverly Hills with Kimber James about 10 years ago. The paparazzi chased us because they thought she was Heidi Montag. Then, we filmed in a bar and a baby store in this woman’s garage. The whole crew cracked up when I said the baby doll made the O-face. Maybe we shouldn’t have filmed at the bar first. When the episode aired on TV, they took everything out of context. At one point, it had me saying working with Kimber was like a circus. It’s on Netflix now. People still recognize me, but I tell them they’re mistaken. I’d rather be known for my Cosmo, Wall Street Journal, and PR Week interviews.
Photo Credit: Ellen Stagg
How do you see the creator economy evolving, especially on platforms like OnlyFans?
I think OnlyFans, as a platform and others like it, could be gone in the next few years. Many performers are returning to the official site business model, as it offers fewer restrictions, paperwork, and other requirements. People miss the freedom and being the center of attention, rather than getting lost in the sea of different people on some of these sites. I think DVDs might even make a comeback with age restrictions and geo-blocking going on. We've already seen creators who said they would never work for studios becoming performers. We could go back to adult content in the 90s.
We’ve learned so much—let’s wrap with how people can find you, follow you, or reach out if they want to connect.
We're on X, IG, and TikTok at @therubpr. Look for our new company website, https://therubpr.com/, to launch in the next month. And I'm starting a podcast, High Tea with Porn Stars, which will be available on all major podcast platforms. We'll be discussing what people in the industry do when they're not working, so everyone can see that they're real people with hobbies and interests, too.
Featuring: Erika Icon
Owner/Publicist at The Rub PR
IG: @therubpr
The Queen of Spin & Adult PR
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