top of page

Business Article

The behind the scenes details, from the content creators you love to follow.

Erika Icon, The Adult Queen of Spin

Featuring: Erika Icon

OnlyFansInsider

Sharing the stories of content creators on OF

Welcome to Only Fans Insider, the premier digital magazine dedicated to showcasing the creators, agencies, and industry professionals shaping the Only Fans community. Our platform is designed to highlight the unique journeys, insights, and expertise of those who make the creator economy thrive. We believe every creator has a story worth telling. That’s why we feature content creators through exclusive interviews and industry spotlights, giving them a platform to share their experiences, successes, and challenges. By bringing their voices to the forefront, we aim to celebrate the talent, dedication, and creativity that drive this space forward. Love what you just read? The best way to support your favorite creator is by sharing their story! With just one click, you can help spread the word, introduce them to new audiences, and show your appreciation for their work. Every share helps creators grow, connect with new fans, and continue doing what they love. Join us in amplifying the voices of Only Fans creators. Like, share, and celebrate their stories today!

Casual Wear
Square Logo

PR & Media Relations Firms

Why PR Matters in the Adult Realm

Featuring: Erika Icon

Owner/Publicist at The Rub PR

IG: @therubpr

31

Sep 23, 2025

16 X 9 Thumbnail.jpg

16 X 9 Thumbnail.jpg

MEN'S GROOMING PRODUCTS

Dumpkin Spice Adult Flushable Wipes

DUDE Wipes

Welcome! You’ve built something really interesting in this space. Start us off by telling our readers what your business is all about and how you fit into the OF world.

I'm Erika Icon, and I own The Rub PR, one of the top PR firms in adult. We work with performers, creators, directors, studios, and companies. We handle everything from press releases to interviews, award nominations and wins, toy deals, mainstream movie deals, and magazine placements.

Each client has a blueprint of what they want, and this is something we discuss with them before they start. The team typically develops a marketing approach from the outset and follows it closely; we can adjust the direction when necessary. Our clients are blown away by the creativity we bring to marketing. My background as an art director and copywriter in advertising, writing for some of the top mainstream and adult publications, combined with my art degree from UCLA, has all come in handy as a publicist. PR is definitely not a one-size-fits-all thing.

What inspired you to dive into the business side of OnlyFans? Was there something missing in the space that you wanted to solve?

I was burnt out after working as an art director and copywriter in advertising. I needed something new. While planning my next move, I was browsing jobs on Craigslist. I saw an ad for a company that was the Netflix of porn, WantedList. They rented DVDs and had a queue similar to Netflix's original business model.

While working as a DVD buyer and running the place at WantedList, I became good friends with Megan Stokes, the VP of Shane’s World and a vendor. She gave me my first opportunity to do PR on a consulting basis. When Shane’s World was sold, I decided to make it my full-time job. I left WantedList and worked for a guy who owned two studios. Let's say it was a nightmare job, but it's good that it was because it gave me the idea to start my own company. When I started my company, there were only two other publicists, so there was definitely a need for another PR firm. That was 16 years ago, and The Rub PR is stronger than ever.

Recently, I was nominated for WIA Woman of the Year at the XBIZ Executive Awards, and I wished I had won, especially since Megan was presenting the award. It was interesting to come full circle in that way. I owe her a lot for giving me a shot and have thanked her many times.

Photographer: Ellen Stagg

16 X 9 Thumbnail.jpg

COMFORT CREAM DEODORANT FOR MEN

Anti-Chafing Sweat Defense, Odor Control, Aluminum-Free Mens Deodorant & Hygiene

HAPPY NUTS

16 X 9 Thumbnail.jpg

Apparel & Merch Fulfillment

Our marketplace with fresh, dirty listings and real sellers awaits.

dirtyknickers.com

Why do you love being a part of this industry, whether on the creator or business side?

I really do love my job. No two days are alike, and I would say most days, I'm excited to wake up and tackle the day. I also love the people. I've met some incredible people who have been lifelong friends, and some have gone on to become clients. Two of my best friends are industry podcasters — one was someone who reached out to us for guests, and another started out as a client. It's wild the people you meet and the roles they take on in your life.

Tell us something quirky, funny, or totally unexpected about your business journey so far!

There are so many crazy stories that have happened along the way. People tell me I should write a book, but I couldn’t use people’s real names. One that comes to mind was when I was filming “Botched” in Beverly Hills with Kimber James about 10 years ago. The paparazzi chased us because they thought she was Heidi Montag. Then, we filmed in a bar and a baby store in this woman’s garage. The whole crew cracked up when I said the baby doll made the O-face. Maybe we shouldn’t have filmed at the bar first. When the episode aired on TV, they took everything out of context. At one point, it had me saying working with Kimber was like a circus. It’s on Netflix now. People still recognize me, but I tell them they’re mistaken. I’d rather be known for my Cosmo, Wall Street Journal, and PR Week interviews.

Photo Credit: Ellen Stagg

How do you see the creator economy evolving, especially on platforms like OnlyFans?

I think OnlyFans, as a platform and others like it, could be gone in the next few years. Many performers are returning to the official site business model, as it offers fewer restrictions, paperwork, and other requirements. People miss the freedom and being the center of attention, rather than getting lost in the sea of different people on some of these sites. I think DVDs might even make a comeback with age restrictions and geo-blocking going on. We've already seen creators who said they would never work for studios becoming performers. We could go back to adult content in the 90s.

We’ve learned so much—let’s wrap with how people can find you, follow you, or reach out if they want to connect.

We're on X, IG, and TikTok at @therubpr. Look for our new company website, https://therubpr.com/, to launch in the next month. And I'm starting a podcast, High Tea with Porn Stars, which will be available on all major podcast platforms. We'll be discussing what people in the industry do when they're not working, so everyone can see that they're real people with hobbies and interests, too.

Square Logo
16 X 9 Thumbnail.jpg

Featuring: Erika Icon

Owner/Publicist at The Rub PR

IG: @therubpr

The Queen of Spin & Adult PR

Comment

Share

Subscribe

Protein Products

Natural Male Enhancement

Be Ready For Any Spontaneous Moment

TUPI TEA

Protein Products

STREAMING TOYS

Vibrating Pelvic Wand

Intimate Rose

Protein Products

ADULT TOYS

Rechargeable Wireless Bullet

Generic

Protein Products

LIVE STREAM ACCESSORY

Full Of Excitement

Laphwing

More Business Articles

Advertising & Sponsorship Agencies

Naughtyads - Official directory sponsor of Sxhibition

Featuring: Naughty Ads

We're Naughtyads - Australia's Naughtiest Advertising Directory
16 X 9 Thumbnail.jpg

SPECIAL INTERVIEW

THE STIGMA ISN’T GONE. BUT SOMETHING JUST CHANGED.

Featuring: Jupiter Jetson, Marc Ellis and Maxine Doogan

JJ: I’m Jupiter Jetson, porn actress and brothel worker of eight years at Sheri’s Ranch until my abrupt termination in early February, when I was fired 24 hours after the corporate office received notice of voluntary recognition of the union I had helped organize in the face of incredibly exploitive new contracts. These contracts claimed full ownership of our power of attorney, our name/image/likeness, and any intellectual property using that name- past, present, and in perpetuity. After the Communications Workers of America (Local 9413) brought us in I realized just how much all sex workers could benefit from organizing. ME: My name is Marc Ellis. I’m the president of CWA Local 9413. The reason I’m involved and passionate about this is that I believe all legal work should be treated with dignity. Because of this our local was more than willing to help organize UBW ____ Not present for the interview: Maxine Doogan is an American sex worker, social justice and politics expert and advocate, documentarian, artist, author and media personality. For 30+ years, Maxine has regularly traveled across the U.S and abroad, providing erotic services, and working to protect and enhance the rights and conditions of sex workers. Maxine help found the Erotic Services Provider Union (ESPU), a labor rights approach sex worker rights group, the ESPLER Project which led a historic federal constitutional challenge to the anti-prostitution law in California, and Community United For Safety and Protection (CUSP), an Alaska based group of current and former sex workers, sex trafficking victims and allies, working towards the safety and protection for all in Alaska’s sex trade which also has a legal challenge to the state anti-prostitution law.
16 X 9 Thumbnail.jpg

E-commerce & Product Development

Pleasure, But Make It Frenshy Kitten

Featuring: MJ Frensham

I’m MJ, and I’m the founder of Frenshy Kitten, a South Australian intimate wellness brand. Frenshy Kitten started with a pretty simple idea. I wanted to create a brand where intimate wellness and pleasure could feel beautiful, fun, welcoming and completely normal. Somewhere people could explore what feels good for them, whether they’re discovering something for the first time or already know exactly what they love. We started online with our own range of intimate wellness products, but it’s become so much more than simply selling products. One of my favourite parts of what we do is actually talking to people. We hear their stories, what they love, what they wish existed, what they’re curious about, and we learn a lot from those conversations. And our customers are incredibly varied. We have women at completely different stages of life, couples exploring together, men shopping for themselves or their partners, and people from LGBTQIA+ communities who have their own experiences of pleasure and ideas about what they want from products in this space. We’re still learning all the time, and I think that’s really important. I never want Frenshy Kitten to assume we know what people want. I’d much rather ask them and listen. That’s actually shaping a lot of what we’re doing next. We’re expanding into lingerie, with inclusive sizing being really important to us, and we’re currently creating the Frenshy Kitten Studio here in South Australia. I’m incredibly excited about the Studio because it gives us the opportunity to bring what we’ve been building online into a real space, with intimate wellness, education, events and experiences, and the chance to connect with people face to face. Ultimately, I want Frenshy Kitten to be a brand where people feel comfortable talking about pleasure, exploring it and enjoying it. We definitely don’t pretend to know everything. I think listening, learning and growing alongside our customers is probably one of the most important things we can do.
16 X 9 Thumbnail.jpg

Fan Engagement Platforms & Tools

SXhibition: Where Education, Entertainment and Intimacy Collide

Featuring: Belinda Gavin

Thank you so much for having me. I’m Belinda Gavin, the founder and director of SXhibition—Australia’s bold new intimacy, relationships, wellness and entertainment expo. I’ve worked across the adult entertainment, events and production industries for more than three decades, both in Australia and internationally. My background includes film and television, major expos, live entertainment, large-scale productions and some truly iconic events. From 2019 to 2024, I also led Sexpo Australia, which gave me an incredible understanding of what audiences, creators, exhibitors and industry professionals genuinely want from a modern event. SXhibition is the next generation of that experience. It’s louder, prouder, more inclusive and strongly focused on education, connection and reducing stigma. We bring together creators, performers, educators, health professionals, relationship experts and innovative brands in an exciting, welcoming environment. Our events combine live entertainment, seminars, workshops, product discovery, creator experiences, meet-and-greets and open conversations about intimacy, relationships, pleasure, sexual health and mental wellbeing. Features include our Main Stage, the SX ED education stage- sponsored by Stigma Health, Creator’s Lounge, Tantra Temple, Kinky Dungeon, interactive demonstrations, competitions and exclusive VIP experiences. For businesses and creators, SXhibition also provides a powerful platform to build visibility, connect directly with audiences, generate content, develop partnerships and grow within the industry. Ultimately, we’re not simply producing an expo—we’re creating a community and a movement. I want people to leave feeling entertained, informed, empowered and far more comfortable having honest conversations about intimacy, pleasure and wellbeing.
16 X 9 Thumbnail.jpg
Comments

Share Your ThoughtsBe the first to write a comment.
bottom of page