Edit your articles title and subtitle

Edit Your Business Article

Upload a Cover Image

Question 1

Welcome! You’ve built something really interesting in this space. Start us off by telling our readers what your business is all about and how you fit into the OF world.

Response 1 - Use a conversational tone, as though we are sitting and having a conversation.

Question 2

What inspired you to dive into the business side of OnlyFans? Was there something missing in the space that you wanted to solve?

Response 2 - Use a conversational tone, as though we are sitting and having a conversation.

I was burnt out after working as an art director and copywriter in advertising. I needed something new. While planning my next move, I was browsing jobs on Craigslist. I saw an ad for a company that was the Netflix of porn, WantedList. They rented DVDs and had a queue similar to Netflix's original business model.

While working as a DVD buyer and running the place at WantedList, I became good friends with Megan Stokes, the VP of Shane’s World and a vendor. She gave me my first opportunity to do PR on a consulting basis. When Shane’s World was sold, I decided to make it my full-time job. I left WantedList and worked for a guy who owned two studios. Let's say it was a nightmare job, but it's good that it was because it gave me the idea to start my own company. When I started my company, there were only two other publicists, so there was definitely a need for another PR firm. That was 16 years ago, and The Rub PR is stronger than ever.

Recently, I was nominated for WIA Woman of the Year at the XBIZ Executive Awards, and I wished I had won, especially since Megan was presenting the award. It was interesting to come full circle in that way. I owe her a lot for giving me a shot and have thanked her many times.

Upload up to 30 Images

Question 3

Why do you love being a part of this industry, whether on the creator or business side?

Response 3 - Use a conversational tone, as though we are sitting and having a conversation.

Question 4

Tell us something quirky, funny, or totally unexpected about your business journey so far!

Response 4 - Use a conversational tone, as though we are sitting and having a conversation.

Question 5

How do you see the creator economy evolving, especially on platforms like OnlyFans?

Response 5 - Use a conversational tone, as though we are sitting and having a conversation.

Question 6

We’ve learned so much—let’s wrap with how people can find you, follow you, or reach out if they want to connect.

Response 6 - Use a conversational tone, as though we are sitting and having a conversation.

Upload up to 30 Images

Upload Headshot

Public Display Info:

Bio:

ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, creators, directors, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English.

Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon secured her client, Kimber James, a spot on E! Entertainment's Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has secured interviews for clients with prominent publications such as Cosmo, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. She also appeared in the Netflix documentary “The Skin Business,” released in 2013.

The Rub PR clients have also won an unprecedented number of awards from numerous award shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, AltStar, NightMoves, Fetish Awards, Urban X, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.

Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023 and 2025, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she's done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame. She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign - Company Image, and WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult), on the cover and had a multi-page feature in the June 2025 issue of ASN Lifestyle Magazine, and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.

Terms of Use & Policies Acknowledgment

Before submitting your article, please review and acknowledge the following:

By checking the box and submitting your article for review, you agree to comply with Only Fans Insider’s Terms of Use and Content Policies. Any violation of these guidelines—including but not limited to inappropriate content, prohibited language, or failure to meet editorial standards—may result in your article not being published.

No refunds will be issued for articles that are rejected due to policy violations.

Click Save/Update to send your article for review.

OnlyFansInsider

Groups

Articles

Edit your articles title and subtitle

Edit Your Business Article

Public Display Info:

Bio:

Terms of Use & Policies Acknowledgment