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OnlyFansInsider

The behind the scenes details, from the content creators you love to follow.

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Two Months. Two Icons. One PR Powerhouse.

Featuring: Erika Icon

OnlyFansInsider

Sharing the stories of content creators on OF

Welcome to Only Fans Insider, the premier digital magazine dedicated to showcasing the creators, agencies, and industry professionals shaping the Only Fans community. Our platform is designed to highlight the unique journeys, insights, and expertise of those who make the creator economy thrive. We believe every creator has a story worth telling. That’s why we feature content creators through exclusive interviews and industry spotlights, giving them a platform to share their experiences, successes, and challenges. By bringing their voices to the forefront, we aim to celebrate the talent, dedication, and creativity that drive this space forward. Love what you just read? The best way to support your favorite creator is by sharing their story! With just one click, you can help spread the word, introduce them to new audiences, and show your appreciation for their work. Every share helps creators grow, connect with new fans, and continue doing what they love. Join us in amplifying the voices of Only Fans creators. Like, share, and celebrate their stories today!

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SPECIAL INTERVIEW

How The Rub PR’s Erika Icon guided Lauren Phillips and MagxNumb to consecutive Model of the Month honors.

Featuring: Erika Icon

Owner at The Rub PR

IG: @TheRubPR

20774

Nov 13, 2025

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Our marketplace with fresh, dirty listings and real sellers awaits.

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Joseph Haecker (JH): Erika, first off — welcome, and thank you for taking the time to sit down with us. Every time we’ve corresponded, you’ve been bouncing between live events, interviews, red carpets, and client calls. It’s clear how much heart and hustle you pour into what you do. And I have to say — congratulations! You’ve now represented back-to-back Only Fans Insider Magazine Cover Models with Lauren Phillips in October and MagxNumb in November — an incredible accomplishment. For those who might not know you yet, can you share a little about yourself and what The Rub PR does?

Thank you, Joseph, for all that you’ve done for our clients. We really appreciate it.

2026 marks 20 years in the industry for me. I started as a DVD buyer, and one of my vendors asked me to do PR on a consultant basis. From there, I worked in PR for multiple studios before founding The Rub PR in 2008.

What don’t we do?! LOL, we focus on press releases, interviews, and awards. But we also secure our clients’ toy deals, ambassador gigs, magazine placements, signing opportunities at trade shows, presenting awards, being on panels, their own podcasts, and much more.

Many clients appreciate working with us because we’re a woman-owned company that produces results and genuinely cares not only about our clients’ success but also their overall well-being.

JH: You’ve built such a respected reputation for championing adult creators, performers, and brands. Can you walk us through what it takes to manage PR in this space — the day-to-day challenges, the creative wins, and how you help your clients stand out in such a competitive industry?

There are many challenges—the biggest being to keep everyone happy and their expectations realistic. My team and I work A LOT. Our clients are nominated and win the most awards of any PR firm. We work hard on submissions and fan voting. Nominations and wins are essential to their resumes, as well as the amount of work they receive.

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Apparel & Merch Fulfillment

Our marketplace with fresh, dirty listings and real sellers awaits.

dirtyknickers.com

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Digital Magazine

Where Sophisticated Lifestyles Meet Adult Exploration

ASN Lifestyle Magazine

Photographer: Ellen Stagg

JH: The adult creator landscape has evolved dramatically, especially with platforms like OnlyFans giving performers direct access to their audience. From your perspective, how has this shift impacted both creators and PR professionals? Do you think creators are now thinking more like brands — and how do you guide them through that transition?

Yes, creators are more brand-based, but this has more to do with social media than the creator platforms themselves. Social media was how fans first learned to engage with performers, and sites like OnlyFans brought it to a new level. Before that, they would have to attend trade shows to meet their favorite performers.

Fans having more access to their favorite performers and creators is a double-edged sword. Daily, I’m genuinely shocked by what fans say on X and Instagram. Keyboard warrior culture is something else, and it’s a lot for girls to deal with. I also have to ensure that all interviews are routed through me. Fans will start podcasts just to talk to the girls for free, rather than paying to subscribe to their platforms, which is pretty wild.

JH: At Only Fans Insider Magazine, we’ve worked hard to redefine what coverage looks like for creators — focusing on storytelling, professionalism, and mainstream-quality exposure. How do you think platforms like ours compare to traditional media outlets when it comes to giving your clients the visibility they deserve?

You give your audience a firsthand creator experience and offer strategies for success. It’s a behind-the-scenes view for fans and those looking to get into the industry, which is very cool. You also spotlight the community and aren’t spewing a bunch of fluff and asking girls when they lost their virginity and/or what their favorite position is, which are, BTW, questions they’re sick of answering repeatedly. I don’t think anybody is doing what you’re doing, and we enjoy working with you and your team.

Photo Credit: Erika Icon

JH: You’ve been at this long enough to have seen the industry evolve through every trend, controversy, and innovation. Where do you see things heading next — not just for PR, but for creators and adult entertainment as a whole? Are there new opportunities you’re excited about?

This is probably not the answer you want to hear, but platforms like OnlyFans are on the way out. I think we’ll see a return to official sites, similar to those we used to have, where creators and performers have more control over their content. Many paid platforms have terminated creators for minor infractions, such as paperwork issues. They forget that the adult arena built them, not the mainstream. My friend AJ, who owns Elevated X, has seen a significant increase in people wanting to create their own sites to bypass this kind of red tape.

I also see a rise in phone sex and sites like SextPanther and Minx. The girls are making a killing on calls, sexting, etc. It seems old school is new again. I don’t know if I’m excited about these things, but I hate to see people getting their accounts deleted.

I am happy that more people like you are delving into social media and creating spaces for us, especially since Instagram is deleting so many performer and creator accounts. Your Sxgram.com looks amazing!

JH: Erika, thank you again for joining us — and congratulations once more on such a stellar run. Two cover models back-to-back is no small feat. Before we wrap up, what advice would you give to creators who are considering hiring a publicist or investing in PR? And finally, how can people learn more about The Rub PR and get in touch with you?

Thank you! We couldn’t have done it without you.

Be sure you do your research before hiring a publicist. There are only a few legit publicists in the adult industry. Ask around to other people who have publicists and get referrals. Don’t get catfished by a fake publicist. Also, check out my column on Medium for erikaicon.medium.com.

I’m excited to be relaunching our site, therubpr.com, in the next few weeks. It’s been a long time coming. Link to everything The Rub PR at allmylinks.com/therubpr.

FAN

OF_Insider_Wordmark_-_White.png

Help Me Win! Vote Daily!

Hey Fans! This is your chance to vote and show your support for your favorite content creators. Cast your vote daily. You can cast one vote each day until Sunday December 21st, 2025, when voting will stop and votes will be calculated.

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FAVORITE

View all categories: Click Here

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Featuring: Erika Icon

Owner at The Rub PR

IG: @TheRubPR

The Woman Behind Your Favorite Cover Models

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SPECIAL INTERVIEW

Two Months. Two Icons. One PR Powerhouse.

Featuring: Erika Icon

Thank you, Joseph, for all that you’ve done for our clients. We really appreciate it. 2026 marks 20 years in the industry for me. I started as a DVD buyer, and one of my vendors asked me to do PR on a consultant basis. From there, I worked in PR for multiple studios before founding The Rub PR in 2008. What don’t we do?! LOL, we focus on press releases, interviews, and awards. But we also secure our clients’ toy deals, ambassador gigs, magazine placements, signing opportunities at trade shows, presenting awards, being on panels, their own podcasts, and much more. Many clients appreciate working with us because we’re a woman-owned company that produces results and genuinely cares not only about our clients’ success but also their overall well-being.
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Podcast & Audio Production

The podcast you can't live without

Featuring: Krystal Galtry & Tori Lindrea

1. We’re genuinely excited to be part of this feature, so thank you for having us. Tori and I have both been in the industry for over six years now. Tori started out in dancing and OF — she ditched the corporate world early on when she realised her real passion was in creating, performing and owning her art. She also models and, like me, has fallen in love with travel this year. At first glance she can look sweet and angelic, but don’t be fooled — she’s bubbly, bold, always ready for a night out, and one of the most genuine people you will ever meet. As for me, I’ve worked almost every corner of the industry — behind the desk in brothels, behind the bar in strip clubs, and I create on OF as well. I’ve helped plenty of women get started in the space, from setting up profiles to navigating the backend and the realities of sex work. I’m a tattooed model for local brands and have been featured on a few magazine covers over the years. I’ve always been a bit of a gypsy — I’ve been travelling solo around the world since I was 18 and I’m very much a “yes” girl. I’ll try anything once… and now I’ve slowly dragged Tori into my mischief too. We’re both single, we’re both proud Sex Workers, and we feel empowered working alongside each other. We met just over three years ago at a photoshoot and basically never separated after that. Once we started talking, we realised we had stories — the kind you only really understand if you’ve lived this life from the inside. That’s where The Naked Truth Podcast came from: two friends with a lot to say, finally saying it out loud. After both creating on OF for over five years — doing solo work and collabs — we decided to take filming in a different direction and create a platform where other creators (and us) could actually tell our stories. We don’t do filters, we don’t sugarcoat, and we don’t pretend. We talk about everything from fly-me-outs and three-way dinners to online relationships and the custom content we make. There’s a price for everything in this world — and we’ll happily tell you what ours is. But underneath the chaos and the laughs, the real purpose of the podcast is to help normalize sex work and the stigma around it. We want people to see that we are real, grounded humans with real lives and real experiences worth listening to. Our industry isn’t something to whisper about — it’s something to understand, respect, and appreciate. The vision is big. Think Call Her Daddy or Pillow Talk, but with unapologetic Aussie energy and two girls who have actually lived the stories they tell. We’re ready for our shine. 2026 is going to be the year we scale — starting by teaming up with Sxhibition and taking the podcast on the road right across Australia.
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Apparel & Merch Fulfillment

She Said “I Can Do Better”… And Did.

Featuring: Melyssa Lesieur

Hi! I’m Melyssa. I’m originally from Paris and I used to be a cabaret dancer back home, which is really where my love for lingerie started. I’ve always been fascinated by the way a beautiful set can make you feel: powerful, feminine, and unapologetically yourself. After moving to Australia, I decided to turn that passion into something tangible. Earlier this year, in February 2025, I launched my own lingerie brand called MELYSSA Lingerie. It’s a high-end, women-owned brand that celebrates confidence, sensuality, and self-expression: lingerie made for women to wear for themselves, not just for someone else. It’s been an amazing journey so far building the brand from scratch, designing every piece, and sharing it with a community of women who connect with that message. I take pride in making pieces that stand out while being comfortable to wear because no one likes having to wear an itchy lace.
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E-commerce & Product Development

OnlyFans Goes To Business School

Featuring: Rachael McCrary

Thank you for having me. I’m Rachael McCrary. I’m a lingerie designer, entrepreneur, and founder of Spice Rack, which is all about creating the best-fitting underwear in the world with a little extra personality. Every piece has its own “spice level,” from soft vanilla basics to bold picante moments, because I believe lingerie should match your mood, not just your outfit. On OnlyFans, I’ve built something a little different... it’s a space where I blend creativity, business mentorship, and glamour. I teach people how to turn their own ideas into real companies while giving them a behind-the-scenes look at what it’s like to actually build a brand from the ground up. It’s part inspiration, part education, and part art. I love connecting with people who are chasing their own version of success. If you’re into fashion, entrepreneurship, or just watching someone build something beautiful and bold, come hang out with me on @spiceworld or peek into what we’re creating at shopspicerack.com and follow me on IG @NYCBella.
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