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Question 1

Joseph Haecker (JH): Erika, first off — welcome, and thank you for taking the time to sit down with us. Every time we’ve corresponded, you’ve been bouncing between live events, interviews, red carpets, and client calls. It’s clear how much heart and hustle you pour into what you do. And I have to say — congratulations! You’ve now represented back-to-back Only Fans Insider Magazine Cover Models with Lauren Phillips in October and MagxNumb in November — an incredible accomplishment. For those who might not know you yet, can you share a little about yourself and what The Rub PR does?

Response 1 - Use a conversational tone, as though we are sitting and having a conversation.

Question 2

JH: You’ve built such a respected reputation for championing adult creators, performers, and brands. Can you walk us through what it takes to manage PR in this space — the day-to-day challenges, the creative wins, and how you help your clients stand out in such a competitive industry?

Response 2 - Use a conversational tone, as though we are sitting and having a conversation.

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Question 3

JH: The adult creator landscape has evolved dramatically, especially with platforms like OnlyFans giving performers direct access to their audience. From your perspective, how has this shift impacted both creators and PR professionals? Do you think creators are now thinking more like brands — and how do you guide them through that transition?

Response 3 - Use a conversational tone, as though we are sitting and having a conversation.

Question 4

JH: At Only Fans Insider Magazine, we’ve worked hard to redefine what coverage looks like for creators — focusing on storytelling, professionalism, and mainstream-quality exposure. How do you think platforms like ours compare to traditional media outlets when it comes to giving your clients the visibility they deserve?

Response 4 - Use a conversational tone, as though we are sitting and having a conversation.

Question 5

JH: You’ve been at this long enough to have seen the industry evolve through every trend, controversy, and innovation. Where do you see things heading next — not just for PR, but for creators and adult entertainment as a whole? Are there new opportunities you’re excited about?

Response 5 - Use a conversational tone, as though we are sitting and having a conversation.

This is probably not the answer you want to hear, but platforms like OnlyFans are on the way out. I think we’ll see a return to official sites, similar to those we used to have, where creators and performers have more control over their content. Many paid platforms have terminated creators for minor infractions, such as paperwork issues. They forget that the adult arena built them, not the mainstream. My friend AJ, who owns Elevated X, has seen a significant increase in people wanting to create their own sites to bypass this kind of red tape.

I also see a rise in phone sex and sites like SextPanther and Minx. The girls are making a killing on calls, sexting, etc. It seems old school is new again. I don’t know if I’m excited about these things, but I hate to see people getting their accounts deleted.

I am happy that more people like you are delving into social media and creating spaces for us, especially since Instagram is deleting so many performer and creator accounts. Your Sxgram.com looks amazing!

Question 6

JH: Erika, thank you again for joining us — and congratulations once more on such a stellar run. Two cover models back-to-back is no small feat. Before we wrap up, what advice would you give to creators who are considering hiring a publicist or investing in PR? And finally, how can people learn more about The Rub PR and get in touch with you?

Response 6 - Use a conversational tone, as though we are sitting and having a conversation.

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