When Creators Refuse to Stay in One Lane: Juliana Marie, London, and the Rise of the Multi-Hyphenate Creator

By Lila Monroe | Staff Writer, Only Fans Insider Magazine

BROOKLYN, NY — July 16, 2026 - One of the oldest mistakes people make when they look at creators is assuming they can fit neatly into a single category.

Model.

Influencer.

Performer.

Streamer.

Athlete.

Entrepreneur.

The creator economy keeps proving that people rarely stay inside those boxes for very long.

That was my first thought reading the announcement that Juliana Marie is heading to London this week to compete in an all-female wrestling event at the historic Monica's Wrestling Centre in Walthamstow. For many people discovering her through social media or creator platforms, wrestling may feel like an unexpected turn. But after spending the better part of a year speaking with creators across this industry, I'm not sure "unexpected" is the right word anymore.

Increasingly, creators are becoming multi-hyphenates.

And honestly, they almost have to.

According to organizers, Monica's Wrestling Centre has built a reputation for developing wrestling talent and hosting women's wrestling events in London for years, making it something of an institution within that world. The July 18 event brings together competitors from both sides of the Atlantic and continues a long tradition of women building audiences and careers inside wrestling outside of mainstream promotions.

Women's wrestling itself has undergone a remarkable transformation over the past decade.

What was once treated as a novelty attraction has evolved into one of the fastest-growing segments of professional wrestling globally. Promotions dedicated entirely to women's wrestling continue expanding their audiences, while organizations such as Pro-Wrestling: EVE have helped establish London as one of the major centers of women's wrestling culture outside North America and Japan.

That context matters.

Because what Juliana is doing isn't simply a creator showing up at an event.

She's stepping into another ecosystem entirely.

There is a tendency in the creator economy to think in silos. The wrestling audience lives over here. The gaming audience lives over there. The creator audience exists somewhere else entirely.

But the internet stopped respecting those boundaries years ago.

The creators who seem to thrive today are often the ones willing to become intersections rather than categories.

The fitness creator who becomes a podcaster.

The gamer who launches a coffee brand.

The athlete who becomes a media personality.

The creator who discovers that wrestling, streaming, comedy, public speaking, or entrepreneurship isn't separate from their brand — it is their brand.

Joseph Haecker and I talk about this all the time.

He usually frames it as an ownership problem. "Platforms own audiences. Creators need ecosystems."

I tend to think about it slightly differently.

I think audiences simply want more dimensions.

Fans rarely fall in love with a person's job description.

They fall in love with stories.

The creator who wrestles on Saturday, streams on Tuesday, appears on a podcast Thursday, and launches merchandise next month is creating narrative density around their life and business.

There's simply more to care about.

More entry points.

More reasons for fans to stick around.

The wrestling itself almost becomes secondary to the larger story.

What fascinates me most is that wrestling may actually be one of the most creator-economy-native forms of entertainment ever invented.

Think about it.

Wrestlers build personal brands.

They cultivate audiences.

They create recurring storylines.

They collaborate with peers who are also competitors.

They sell merchandise.

They maintain communities.

They generate subscriptions.

They monetize appearances.

They turn personality into intellectual property.

Sound familiar?

Professional wrestling was building creator businesses decades before the term creator economy existed.

The modern internet simply gave everyone else access to the same playbook.

From where I sit in Brooklyn, watching the creator economy collide with every other industry imaginable, I suspect we're going to see much more of this over the next few years.

Creators entering sports.

Athletes launching subscription businesses.

Performers becoming entrepreneurs.

Influencers becoming broadcasters.

The winners won't necessarily be the people who do one thing exceptionally well.

They may be the people brave enough to become impossible to categorize in the first place.

That's why this trip to London feels bigger than one weekend event.

It feels like another example of where the creator economy is heading.

Not toward specialization.

Toward expansion.

Toward portfolios of identities.

Toward careers that make absolutely no sense on paper and perfect sense once you meet the person building them.

And honestly?

Those are usually the most interesting stories anyway.

Juliana Marie competes Saturday, July 18, in London at Monica's Wrestling Centre as part of an international all-female wrestling event.

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ABOUT JULIANA MARIE

Juliana Marie is a creator, competitive wrestler, cam performer, and digital entrepreneur known for her infectious personality, quick sense of humor, athleticism, and ability to connect with audiences across multiple platforms. What began as an experiment in creator entrepreneurship quickly evolved into a rapidly growing personal brand that now spans live streaming, professional studio work, wrestling events, merchandise, and fan communities around the world.

Before entering the creator economy, Juliana worked a variety of jobs, including restaurant service, retail, and exotic dancing, while also pursuing flight attendant training and exploring more traditional career paths. Her introduction to online content creation came through a collaborative creator account she launched with a former partner. Following the end of that relationship, Juliana chose to continue building independently, expanding into live camming, competitive wrestling, and professional productions while steadily growing her own audience and identity within the industry.

In little more than a year, Juliana has emerged as one of the fastest-rising personalities in the space. She has been recognized as a Hustler Honey, appeared on the covers of publications including Barely Legal and Taboo, and earned nominations for Rising Creator at the XMA Creator Awards and Best Female Performer of the Year at the AltStar Awards.

Her work has led to collaborations with some of the industry's most recognized studios and brands, while her growing involvement in wrestling, streaming, and live events reflects a broader trend shaping the creator economy: audiences increasingly connect with creators who build businesses around personality, storytelling, and community rather than a single platform or format.

Today, Juliana represents a new generation of creator entrepreneurs — multi-dimensional, platform-independent, and unafraid to build careers that cross industries, audiences, and expectations.

Keep up with all her adventures and watch her star rise:

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