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Let’s Talk About Sex (For Real)
Featuring: Matias Escandarani
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How WeSex is turning taboo into the hottest conversation online
Featuring: Matias Escandarani
CEO & Founder at WeSex
65
Sep 21, 2025
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So glad to have you here! Let’s kick this off by hearing a bit about what you do—whether it’s creating content or running a business in the OF world, tell us your story.
Glad to be here too! I’m Matías, co-founder of WeSex, a platform where people can learn and talk about sexuality in a safe, fun and professional way. We started in Latin America because we saw that sexual education was either non-existent or full of taboos. Today we have over 150,000 users, programs with top sexologists and gynecologists, and we’re building Luna—an AI sex coach trained with our proprietary data to make conversations about sex more accessible.
Every great business has a starting point—how did yours come to life?
We started WeSex because we realized that when it comes to sexuality, most people live with a mix of curiosity and guilt, and there weren’t many safe places to learn and talk openly. In Latin America, sex education is either missing or full of taboos, so people grow up without real guidance. That hit us hard: if no one is giving answers, why not build the space ourselves?
Our first step was reaching out to one of the top sexologist influencers in Argentina and inviting her to be part of the project. She created the first educational articles and helped us reach her audience. That’s how WeSex became the go-to destination to learn and talk about sex—we launched and got 10,000 users in 4 hours.
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Why do you love being a part of this industry, whether on the creator or business side?
What I love about this industry is that it gives us the chance to challenge taboos that have been around forever. Sexuality is something everyone experiences, but for too long it’s been surrounded by shame and silence. For me, building WeSex is about flipping that script—creating a space where people can learn, talk, and feel less alone in their questions.
Every time I see someone say “I finally had the courage to talk about this with my partner” or “I never knew this was normal until now,” it reminds me why I do this. It’s not just about business—it’s about helping people live healthier, freer, and more pleasurable lives. And honestly, that’s what keeps me excited to wake up and keep pushing.
Can you share a behind-the-scenes detail that fans or clients might be surprised to learn?
Sure! Every week we kick off our team meeting by talking about sex. Each week, it’s someone’s turn to bring a topic to the table, and we just open up the conversation. A lot of our social media ideas and even product concepts are born out of those chats. It’s also our way of tearing down taboos within the team itself
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Are there any trends you’re watching closely or preparing for in your business strategy?
One big trend we’re watching is how quickly sexual wellness is moving from the shadows into the mainstream. People are more open than ever to talk about sex, mental health, and wellbeing as part of the same conversation—and that’s where the industry is headed.
For us, that means creating experiences that feel safe, relatable, and free of taboos, while also integrating AI and personalization to make the journey more impactful. We believe the future is about merging education, community, and tech to make sexual wellness as "normal" as fitness or meditation.
We’ve learned so much—let’s wrap with how people can find you, follow you, or reach out if they want to connect.
Thank you!
The best way to keep up with what we’re building is through our Instagram https://www.instagram.com/wese.xers/?hl=en —that’s where we share everything we’re doing, plus a lot of fun and valuable content.
If you want to connect with me personally or dive more into the business side of WeSex, you can find me on LinkedIn https://www.linkedin.com/in/matias-escandarani-2598121a9/
Also, I’ll be speaking at LaPsyConf, the first conference in LATAM focused on mental health, wellbeing, and longevity, alongside global leaders in the industry. Super excited to bring sexual health into that conversation. https://lapsyconf.com/
Featuring: Matias Escandarani
CEO & Founder at WeSex
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