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The behind the scenes details, from the content creators you love to follow.

Creator Commerce: Meet the Woman Changing How Creators Can Make Money and Build Long Term Business Strategies

Featuring: Nicole Leinbach Hoffman

OnlyFansInsider

Sharing the stories of content creators on OF

Welcome to Only Fans Insider, the premier digital magazine dedicated to showcasing the creators, agencies, and industry professionals shaping the Only Fans community. Our platform is designed to highlight the unique journeys, insights, and expertise of those who make the creator economy thrive. We believe every creator has a story worth telling. That’s why we feature content creators through exclusive interviews and industry spotlights, giving them a platform to share their experiences, successes, and challenges. By bringing their voices to the forefront, we aim to celebrate the talent, dedication, and creativity that drive this space forward. Love what you just read? The best way to support your favorite creator is by sharing their story! With just one click, you can help spread the word, introduce them to new audiences, and show your appreciation for their work. Every share helps creators grow, connect with new fans, and continue doing what they love. Join us in amplifying the voices of Only Fans creators. Like, share, and celebrate their stories today!

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Business Coaching & Consulting

It's Time to Get STIMULATED!

Featuring: Nicole Leinbach Hoffman

Founder at STIMULATE: A B2B Sexual Wellness Trade Show + Conference

IG:

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Jun 22, 2025

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Hey there! Welcome to Only Fans Insider! We’re excited to have you here. For our readers who might not know you yet, can you tell us a little about yourself and the business you’ve built in the OnlyFans world?

Thanks for inviting me to share our story. I am the Founder of the nation's only sexual wellness trade show and conference, STIMULATE, which is held annually in Nashville. What makes us unique is that we help creators - such as those on Only Fans - learn how to further monetize their businesses through brand partnerships and more. The business of creators is often misunderstood as one avenue when really it has many ways to make revenue, and we love working with creators to strengthen their ways to make money. We call this Creator Commerce and also work with the 100 + brands are our show to support them in working with creators from this perspective.

We’re always curious—was your business a planned venture, or did it evolve naturally over time?

Great question! I have always had a love of retail and more so, connecting consumers (who are essentially just people) to products and services.With our world evolving so heavily into digital experiences, this also welcomed the idea of creators into this space. Collectively, I have a passion for sexual health, wellbeing and overall pleasure of this. I define my show - STIMULATE - as "head to toe, young to mature, purpose to pleasure" and when I founded it, it was because I saw a void in the professional space of this category. There are destinations to source inventory, but what about connecting brands with more meaningful relationships and partnerships to those helping to drive sales to those brands? Enter STIMULATE. We're thrilled to fill this void and also bring value to every attendee of our show - exhibitors, brands, retailers, creators, doctors, sex therapists and media alike.

Photographer: STIMULATE

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You can feel the energy you bring to this—what is it about your work that truly excites you?

Seeing individuals build a life they love and have a community who supports them keeps me motivated. I know this general category can come with stigma and challenges - that is not lost on me - but there is so much tremendous value to bringing professionals together in this space who all have shared visions of success and respect. And let's not be foolish... revenue, as well.

Tell us something quirky, funny, or totally unexpected about your business journey so far!

People are always surprised when I tell them we bring leaders in sexual wellness together that include urologists, gynecologists, retail store buyers (think Hustler Hollywood, Adam + Eve, CVS and more), sex educators, creators and more in one common space. Nothing makes me happier than seeing them collaborate, learn from each other and have authentic conversations around this category with no shame and all respect. I've done panel discussions with doctors, notable porn stars and brands on one stage - and the genuine content being shared is unmatched. It's truly incredible.

Photo Credit: STIMULATE

In your opinion, what’s next for creators, agencies, and businesses working in this space?

I think creators are just beginning to understand their value... and I say that with 100% respect. I have always said that people - aka consumers - like to be entertained when they shop (I call this shoppertainment), so with creators specifically, I think there is a tremendous opportunity to strengthen their business avenues. We love supporting this niche community, and I think if they knew where to go to learn this, they'd expand their earnings. That is what STIMULATE can help support them with.

Additionally, having a long term projection of what your professional future looks like is important. Introducing brand partnerships through a creator commerce experience can help secure a financial future and sex-positive path that overlaps in your work today and ideally in your work in the future. Our show, STIMULATE, even has over 35 sessions in the course of 2 days that help creators and retailers alike strengthen their business understandings. This is in addition to doctor led experiences that focus more on sexual pleasure, purpose and overall experiences.

We’ve learned so much—let’s wrap with how people can find you, follow you, or reach out if they want to connect.

I'd love to personally connect with anyone who is curious to learn more, and welcome emails at stimulate@retailminded.com. Additionally, you can explore Instagram at our handle @StimulateTheShow and our website is StimulateTheShow.com. Finally, I'd love to welcome creators to join us in Nashville this August 4+5 at STIMULATE. We have many already confirmed with brands like Sportsheets, Tenga, Nu Sensuelle, Wicked and many others in attendance, as well. Definitely don't be shy! I'd love to meet you.

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Featuring: Nicole Leinbach Hoffman

Founder at STIMULATE: A B2B Sexual Wellness Trade Show + Conference

IG:

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