Thriving Beyond the Camera

Written by: Maverick Swells

Icons OF Industry

Industry Minds & Voices That Shape the Creator Economy

Welcome to Icons OF Industry, the most exclusive editorial section of Only Fans Insider Magazine — where the boldest voices, biggest influencers, and leading thought leaders shape the conversation around the creator economy. Unlike interviews or spotlights, Icons OF Industry is not about retelling stories — it’s about rewriting the playbook. These articles are raw, unapologetic perspectives from the people setting the pace of change. Here, industry icons have the freedom to share predictions, insights, and unapologetically bold ideas that capture the pulse of our community and the future ahead. From platform evolution and monetization shifts, to cultural movements reshaping how creators, agencies, and brands interact — every article in Icons OF Industry delivers a front-row seat to where this space is truly headed. This isn’t just commentary. It’s perspective with purpose. Each feature is a direct line into the authentic voices of our community — informed, fearless, and deeply original. By engaging with Icons OF Industry, you’re not just reading about the creator economy; you’re stepping inside the conversation, guided by those who are defining it. And when you share these insights forward, you’re doing more than reposting — you’re amplifying the icons of our industry, ensuring their voices resonate across new audiences and reshape the narrative itself. Because in the end, the creator economy isn’t defined by platforms. It’s written, shaped, and driven by the Icons OF Industry.

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Practical leadership and HR insights for creators building real businesses.

Written by: Maverick Swells

Advisory, Founder at Maverick Partners, LLC

IG:

Aug 22, 2025

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FORCE FUEL

I'm incredibly excited to join the OnlyFans Insider team as your new Advisor. For years, I've worked as a Chief Human Resources Officer, helping digital, creator, technology and design businesses of all sizes build strong teams, navigate complex employee relationships, and create environments where people can truly thrive. Now, I'm bringing that expertise to you.

You might be wondering, "What does HR have to do with content creation?" The answer is, a lot! Many of you are not just artists and creators; you're also entrepreneurs running successful businesses, often with teams supporting your vision. Whether you have a small crew helping with production, marketing, or administrative tasks, you're managing people and building a business. That's where I come in.

What We'll Explore Together

My goal is to provide insights and practical advice that can help you become an even more effective leader and business owner. Here's a glimpse of the topics we'll be diving into in the coming months:

Understanding Worker Rights: Even in unconventional work environments, understanding basic worker rights is crucial. We'll cover topics like fair compensation, safe working conditions, and respectful treatment, ensuring you and your team are operating ethically and legally.
Leadership Skills for Content Creators & Artists: Managing a team requires a unique set of skills. We'll explore how to motivate, communicate effectively, resolve conflicts, and foster a positive and productive work environment that empowers everyone involved.
Smart Business Management: Beyond the creative aspects, running a business involves financial acumen, strategic planning, and efficient operations. We'll touch on best practices for managing your team's contributions, setting clear expectations, and building a sustainable enterprise.

I'm here to offer guidance that's professional, approachable, and always non-judgmental. My aim is to help you build strong, ethical, and successful businesses that support both your creative vision and the people who help you bring it to life.

What Do YOU Want to Learn?

This column is for you, so I want to make sure I'm covering the topics that matter most to your unique challenges and opportunities. Do you have specific questions about hiring, team management, or setting up your business? Is there a particular HR dilemma you've encountered that you'd like to see addressed?

Please feel free to share your thoughts and suggest topics in the comments below or reach out directly to OFInsiders. I'm looking forward to connecting with you and helping you navigate the exciting world of team management and business growth in the creator economy.

Let's build something great together!