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The Creator Economy Doesn't Need Another Social Network. So Why Did Joseph Haecker Build Sxgram?
And what's interesting is that these challenges don't necessarily come from the customers. They come from the infrastructure surrounding the industry. Banking, payment processing, advertising, technology providers, and distribution channels can all introduce restrictions that have very little to do with whether your actual business provides value. You're not just competing for customers. You're navigating an entire ecosystem that may not want to do business with you.
Joseph Haecker
6 hours ago97 min read


META CAN KILL YOUR BUSINESS BEFORE BREAKFAST
At 7:55 this morning, I had a Facebook account, nearly two decades of family memories and access to several businesses I manage across Meta’s platforms. By the time my 8:00 a.m. meeting began, an automated decision had put all of it at risk—with no human being, meaningful explanation or genuine appeal in sight. Category: From the Editor’s Desk 7:55 A.M. IN GUADALAJARA I am writing this from Guadalajara, Mexico, at the end of a day that began much earlier than I wanted it to.
Joseph Haecker
2 days ago21 min read


Sending Your Creators to Meta and LinkedIn Is Killing Your Business
For years, creator platforms, fan sites, agencies, and adult-friendly communities have done something that quietly works against their own interests. They send their users away. A creator signs up. A fan visits a profile. A member wants to follow someone. And what do most platforms display? Instagram. Facebook. LinkedIn. Threads. TikTok. In other words, platforms spend time and money acquiring visitors, only to redirect them back into ecosystems that were never built to suppo
Joseph Haecker
Jun 265 min read


What Cannes Lions 2026 Can Teach Adult Content Creators
Why the Future of the Creator Economy May Have Less To Do With Content and More To Do With Culture By Joseph Haecker For years, adult creators have been taught that success comes from producing more content. More photos, more videos, more custom requests, more livestreams, more direct messages, and more availability have become the accepted formula for growth. Yet, during Cannes Lions 2026, some of the world's largest brands and agencies spent an entire week discussing someth
Joseph Haecker
Jun 266 min read
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