DAILY VITAMIN PACKS FOR MEN

Total Human Adult Multivitamin Dietary Supplement

ONNIT

Editorial Articles

The behind the scenes details, from the content creators you love to follow.

Ads by Google 🅘

Search

Yeri Mua: From Beauty Influencer to Reggaetón Star and OnlyFans Trailblazer

Ryder Vale
Jul 2, 2025
2 min read

By Ryder Vale | Only Fans Insider Magazine

Born Yeri Cruz Varela in Veracruz in December 2001, Yeri Mua—better known online as @yerimua—has rapidly evolved from makeup prodigy to reggaetón powerhouse, and now, a savvy OnlyFans creator. With 12.4M Instagram followers, a booming music career, and a newly launched subscription channel, she’s reshaping what it means to monetize and own content in today’s digital fame economy.

The Rise: From Makeup Tutorials to Millions

Yeri’s journey began in 2018, when she started livestreaming makeup tutorials on Instagram and Facebook. By age 16, she was already building a reputation for candid beauty tips and fearless honesty . Her authenticity resonated—she wasn’t just doing makeup, she was living it, and people took notice.

Fast-forward to today: she’s amassed 12.4 million Instagram followers and was crowned TikTok’s Top Global Artist of 2024, thanks to her bold tutorials and personal storytelling .

Crossing Over: Reggaetón Mexa & Music Success

In 2023, Yeri made the leap into music, becoming a pioneer in the reggaetón Mexa scene. Her debut single “Chupón” blew up with over 108 million YouTube views and 75 million Spotify streams, while follow-up hit “Línea del Perreo” dominated charts with 99 million YouTube plays .

That wave led to platinum achievements: she signed with Sony Music Mexico in June 2024, performed at Flow Fest in front of 30,000 fans, and reached the semifinals on ¿Quién es la máscara? as the masked “Tutupotama” .

OnlyFans: Closer to the Fans

On December 17, 2024, Yeri strategically entered OnlyFans, positioning it as a place for intimate creativity, behind-the-scenes content, and more direct fan connection—at just $10/month . She emphasized that OnlyFans provides a unique creative freedom, enabling deeper ties with her audience in a way traditional platforms can’t .

Multi-Channel Content & Persona Power

Linktree (linktr.ee/yerimua2025) ties together Instagram, TikTok, YouTube, Spotify, and OnlyFans for cohesive branding .

Active on TikTok with viral dance and beauty content that reflects her larger music-driven identity .

Ongoing LATAM tour & meet‑and‑greets signal her status as a multi-hyphenate entertainer .

Cultural Impact & Authenticity

Yeri Mua isn’t just a musician or influencer—she’s a voice for empowerment. Allure notes her unapologetic embrace of hypersexuality and female agency in a male-dominated genre, reclaiming her narrative on her terms . She also maintains strong ties with the LGBTQ+ community, crediting queer friends for shaping her aesthetic and identity .

What's Next?

Expect deeper OnlyFans content—early demos, backstage chats, beauty tutorials, and perhaps even SMV: Stage Meet & Videos. She’s already teased new music collaborations and hinted at launching her own makeup line, building on her partnership with Beauty Creations and Sephora distribution .

Yeri Mua is more than an influencer—she’s a digital architect writing her own blueprint. From beauty tutorials to hit tracks to subscription content, she’s rewriting the rules with intention, identity, and impact.