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From the Editor’s Desk: Athletes, Influencers, and Marketing Magic—Why It's Time We Pay Attention

Joseph Haecker
Jun 21, 2025
3 min read

By Joseph Haecker, Editor-in-Chief, Only Fans Insider Magazine

I saw Lucy Banks' post on LinkedIn recently, and I haven’t been able to stop thinking about it.

She wrote:

“We celebrate athletes for their discipline, their fanbases, their brand deals, and being camera-ready 24/7. Sound familiar? Only difference? One wears a jersey. The other wears lingerie.”

And that’s when it hit me—again. This is exactly why I launched Only Fans Insider Magazine.

Let’s be honest: in today’s economy, attention is currency. Influence drives commerce. And visibility equals opportunity. But what no one seems to want to say out loud—at least not in a boardroom or on a press release—is that OnlyFans creators are some of the most sophisticated, profitable, and loyal-community-driven marketers on the planet.

Why? Because they don’t just build an audience. They build a relationship. They don’t just show up with a selfie—they show up with storytelling, vulnerability, edge, consistency, and strategy. They build worlds. They manage full-scale micro-economies from their smartphones.

And yet, they're often written off by mainstream media, advertisers, and brand managers as "off-brand." Why? Because they're too spicy? Because they bypass gatekeepers? Because they make more money than traditional models, influencers, or even some entrepreneurs? It’s the same old pattern we’ve seen throughout history—people demonize what they don't understand and marginalize what they can’t control.

But here’s the kicker: these creators aren’t waiting for permission. They’re building personal brands, monetizing content, signing deals, growing apps, launching podcasts, getting into crypto, and—yes—changing the face of modern media.

Read Lucy's impression post:

Which brings me back to Only Fans Insider Magazine.

We didn’t launch this to be edgy or opportunistic. We launched it because storytelling matters. Visibility matters. Control of your narrative matters. We launched it because being on the cover of a magazine—your own cover—still means something. And not just to your fans. It means something to your brand, your future, your partnerships, your legacy.

This isn’t about sex. This is about voice.

This isn’t about taboos. It’s about traction.

This isn’t about being seen. It’s about being understood.

And we get it.

When Lucy said:

“Literally a ready-made audience who buys.”

She was right. It’s why we don’t just feature creators. We build platforms. We provide editorial. We give voice. We offer brand deals, article collaborations, and cross-promotional events. Because the OnlyFans community has evolved into a thriving ecosystem—part entertainment, part commerce, part empowerment—and we think that’s worth celebrating, documenting, and amplifying.

We’re not here to play it safe. We’re here to play it smart.

We’re not chasing virality. We’re building legacy.

So if you're a content creator, this is your wake-up call: stop playing small. You’re not just “on OnlyFans.” You’re running a business, growing a brand, and commanding the kind of loyalty most influencers would kill for.

And if you're a brand, marketer, or investor watching from the sidelines—it's time to stop sitting on the bench and start seeing what’s right in front of you: a goldmine of influence, trust, and conversion.