eBook: "Public Relations Power: Elevate Your OnlyFans Brand Beyond the Screen"

eBook by By Maya Sterling

Overview

Whether you're a rising OnlyFans creator, an established model, or part of an agency guiding digital talent—this book is your roadmap to owning your story, not just selling content.

While the internet loves to talk about how creators make money, very few talk about how creators become iconic. The answer? Public Relations.

In a creator economy flooded with selfies, swipe-ups, and short-term virality, public relations is your long game. It’s how you build credibility, secure brand deals, manage crisis, and become the headline—instead of someone else writing it for you.

This six-part guide explores the overlooked (but powerful) world of PR within the OnlyFans industry. We’ll break down what PR actually is (and isn’t), spotlight the agencies making moves behind the scenes, and give you clear, actionable tools to start shaping your public image like a pro.

Because let’s be honest—OnlyFans can make you rich. But great PR? That makes you unforgettable.

Introduction: A Letter From Maya Sterling

Hey there,

I’m Maya—and if you’re reading this, I already know something about you.

You’re not just a content creator.

You’re a brand. A movement. A digital force.

And deep down, you know your story deserves more than vanishing IG stories and swipe-up links.

I’ve spent the last decade helping creators, entrepreneurs, and influencers build their narratives from messy drafts to media-ready masterpieces. I’ve seen what happens when someone takes control of their own press—and I’ve seen what happens when they don’t.

Public relations isn’t about being famous. It’s about being remembered for the right things.

Yet in the OnlyFans world—where creators are entrepreneurs, marketers, actors, stylists, and tech support all rolled into one—PR is the missing puzzle piece. It’s often mistaken for management (it’s not). Or it’s dismissed as something “you’ll do later” (by then it might be too late).

That’s why I wrote this eBook.

I want to help you shift from “content creator” to “household name.”

From being the subject of whispers to the voice of headlines.

From being seen to being known.

We’ll break it all down together—from how top creators leverage PR to launch six-figure partnerships, to how a well-written press release can open more doors than a viral thirst trap.

This isn’t fluff. It’s strategy.

Let’s rewrite your story—and make sure the world actually reads it.

See you inside!

• Maya Sterling

PR Strategist & Creator Advocate at Only Fans Insider Magazine

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Part 1: Why PR Matters for OnlyFans Creators

From Content to Cultural Capital

💬 Let’s Start With a Question...

If your content disappeared tomorrow, what would people remember about you?

That’s the real power of public relations.

Definition & Role of PR: What Public Relations Actually Does

Public relations (PR) is not just about getting press—it’s about shaping the way the world sees you before anyone else tries to define you.

In simple terms, PR is the art of perception management.

It involves:

• Crafting your narrative: Who are you? What do you stand for? Why should anyone care?

• Media positioning: Pitching your story to podcasts, blogs, digital magazines, or TV outlets.

• Proactive communication: Staying ahead of drama, rumors, or controversy—you control the story.

• Crisis mitigation: When things go wrong, PR helps protect your brand and pivot public opinion.

• Credibility building: PR places you in legitimate media spaces where potential brand partners, journalists, and fans can see you as more than “just another creator.”

While management agencies might focus on scheduling, content drops, and fan message replies—PR is about elevating your identity beyond the subscription platform. It’s what takes you from being known on OnlyFans… to being known everywhere.

The Value Proposition: From “Sexy” to Strategic

Let’s face it: Sexy is powerful. But it’s not the whole story—and it’s not always sustainable.

The public perception of OnlyFans creators is still fighting an uphill battle. While millions of fans are tuning in, mainstream media, brand partners, and even social platforms still carry biases. This is where PR becomes your secret weapon.

Here’s what a great PR strategy unlocks for creators:

Mainstream visibility: Coverage in digital and print media = social proof that transcends adult stigma.

Brand partnerships: Major brands want to work with influencers who appear trustworthy and press-ready—not just viral.

Event opportunities: Speaking gigs, red carpet invites, podcast features—doors open for creators who own their narrative.

Personal brand expansion: Want to launch a product? Start an agency? PR sets the stage before the curtain rises.

Public relations isn’t about abandoning your content—it’s about positioning it in the right context.

Because when you combine confidence with credibility, you don’t just grow a following—you grow a legacy.

Case Study: Denise Richards—From Reality TV to OnlyFans to More Acting Roles

Let’s talk about Denise Richards—a Hollywood veteran who took a bold step into the OnlyFans world in 2022. At first, the media pounced: headlines framed it as desperate, scandalous, or a mid-life publicity stunt.

But here’s where PR flipped the script.

With the support of a strong PR team, Denise:

Controlled the message: She immediately positioned her move as empowering and entrepreneurial, not scandalous.

Leaned into the narrative: In interviews, she reframed her OnlyFans work as a form of body autonomy and creative freedom.

Utilized strategic media placements: Articles in People, Variety, and Entertainment Tonight focused on her choices, not tabloid gossip.

Aligned with her existing brand: She didn’t try to act 20 again—she showed the world a confident, mature woman with agency.

The result?

Not only did she keep her fanbase engaged—she actually got more acting offers.

Producers saw the media buzz, appreciated her poise, and reimagined her as a versatile, bold performer unafraid of controversy.

That’s what PR can do. It doesn’t just protect your career—it can reinvigorate it.

What This Means for You

You don’t have to be famous to deserve PR. You just have to decide that your story matters—and that it’s time to share it with more than your subscribers.

Whether you're just starting out, pivoting your brand, or preparing for the next phase of your creator journey, remember:

Public relations isn’t about pretending to be someone else. It’s about making the real you impossible to ignore.

So ask yourself: Are you ready to stop reacting—and start leading your story?

If yes, then let’s keep going.

In Part 2, we’ll break down the difference between a PR agency and a management agency—and why most creators confuse the two to their own detriment.

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Part 2: PR vs. Management — Know the Difference

Because Knowing Who Does What Can Save Your Brand

Let’s Clear the Air...

Not all “agencies” are created equal.

In fact, most creators don’t realize until it’s too late that the team they hired to “build their brand” was really just…running their inbox.

This chapter is all about clarity—because if you’re going to outsource support for your OnlyFans business, you need to know the difference between a management agency and a PR agency. Trust me, your career depends on it.

PR Agencies: The Architects of Public Perception

Public Relations (PR) agencies exist to manage how the world sees you—not just your subscribers.

These firms:

• Shape your public narrative

• Pitch you to media outlets, podcasts, and magazines

• Manage crisis communication

• Write and distribute press releases

• Secure event invites, partnerships, and interviews

• Help you transition into the mainstream

PR is about legacy, influence, and reputation.

It’s not about how many messages you replied to today—it’s about how you’ll be remembered tomorrow.

If you’re aiming to become more than “just another creator,” a PR agency is what will get you featured in Only Fans Insider, People, or BuzzFeed, not just your own feed.

Management Agencies: The Operational Powerhouses

Management agencies—on the other hand—handle the backend of your OnlyFans business.

They're the ones who:

• Run or oversee your chat and subscriber DMs

• Handle content scheduling and uploads

• Coordinate shoot logistics

• Advise on pricing strategies, fan engagement, upsells

• Provide analytics and performance reports

These are your day-to-day operators.

Think of them like your production team—they keep the machine running.

But they’re not there to tell your story to the world.

The confusion happens when creators expect management agencies to deliver media buzz, features, or brand deals—and find themselves ghosted when they ask for a press kit.

Hybrid Firms: The All-in-One Temptation

Some agencies now offer hybrid services—a mix of management and light PR.

These teams often advertise “brand building,” “press outreach,” or “media exposure” alongside OnlyFans optimization.

Sounds great, right? It can be—if the firm actually has PR professionals on staff.

But here’s the truth:

Most hybrid agencies are management-first. Their “PR services” are often:

• Internal shoutouts

• Placement in low-traffic blogs

• Social media cross-promotion

• Basic Canva media kits (that never get sent out)

That’s not real PR. That’s glorified advertising.

And it won’t get you in front of journalists, brands, or Google News.

If you’re considering a hybrid agency:

• Ask to see actual placements they've secured.

• Request names of publicists or PR team leads.

• Clarify deliverables: Will they pitch you? Who do they know? What outlets have they worked with?

A hybrid firm can work—but only if PR is more than a line item on their website.

Bottom Line: Know What You’re Paying For

Function PR Agency Management Agency Hybrid Firm

Media outreach ✅ Yes ❌ No ⚠️ Sometimes

Crisis communication ✅ Yes ❌ No ⚠️ Sometimes

Chat/message support ❌ No ✅ Yes ✅ Yes

Press kits & storytelling ✅ Yes ❌ No ⚠️ Sometimes

Scheduling/content ops ❌ No ✅ Yes ✅ Yes

Event pitching ✅ Yes ❌ No ⚠️ Sometimes

Don’t confuse logistics with legacy. Management helps you monetize now.

PR helps you monetize later—bigger, broader, and beyond the platform.

From Maya:

“Your story deserves more than just a content calendar. You’re not just building a business—you’re building a brand. That takes more than management. That takes strategy, storytelling, and spotlight.”

Ready to see who’s already doing it right?

Let’s jump into Part 3, where we spotlight the PR agencies and firms behind some of the most successful creators in the OnlyFans space.

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Part 3: Who’s Leading the Way? PR Outsourced for Top OnlyFans Creators

Agencies, Artists & The Powerhouses Behind the Curtain

Here’s a Reality Check...

You may be the face of your brand. But who’s managing how the world sees it?

The most successful OnlyFans creators don’t go it alone—they build teams. And when it comes to protecting their image, scaling their influence, and landing mainstream attention, the smartest creators hire PR professionals.

This chapter breaks down the public relations agencies—established and emerging—that are quietly shaping the biggest stories in the OnlyFans space. While management agencies handle the mechanics of your account, PR agencies shape your narrative, get you in the media, and amplify your story beyond the platform.

Let’s meet the leaders.

NKPR Inc: The Reputation Architects

Toronto-based NKPR Inc is one of North America’s most established PR and artist-management hybrids. Founded by Natasha Koifman, NKPR built its name representing high-profile clients in fashion, entertainment, and philanthropy.

What sets them apart? Their approach is rooted in integrity-driven storytelling. They don’t just chase press—they engineer respect. For clients navigating industries like adult entertainment or influencer culture, this is crucial.

They’ve worked with creators who straddle adult and mainstream spaces—providing:

• Press kits that highlight character, not just curves

• Secure interviews with top-tier outlets like Forbes, People, and Variety

• Crisis comms playbooks to protect clients during public scrutiny

• Philanthropic tie-ins to balance public image with purpose

Creators coming from reality TV or the modeling world have used NKPR to reposition themselves as moguls, not just muses.

If your vision includes red carpets, product launches, or long-term cultural relevance—this is the type of PR firm that knows how to get you there.

Shore Fire Media: Entertainment PR at Its Finest

If you’re serious about building a media career—Shore Fire Media should be on your radar.

With a client roster that spans musicians, actors, and public figures, Shore Fire excels in:

• Visibility campaigns across national outlets

• Brand collaborations and industry introductions

• Crisis management for high-profile entertainers

• Story-driven coverage in Rolling Stone, Billboard, and VICE

Their secret sauce? Storytelling that resonates across platforms.

While Shore Fire isn’t traditionally associated with adult content, creators who blend sex appeal with mainstream creative ventures—like podcasting, music, or indie film—can find in Shore Fire a PR team that knows how to bridge the gap between NSFW and network TV.

In a world where creators are increasingly diversifying their presence, Shore Fire helps make the transition seamless—and profitable.

Emerging Players: Fansmetrics & Hybrid PR Agencies

As the OnlyFans industry explodes, a new class of agencies is emerging to serve its unique PR needs.

Fansmetrics.com

Originally built as a data insights platform for creators, Fansmetrics has evolved to include personalized PR and branding services. Their model is creator-first, with services tailored to micro-influencers and top earners alike.

What they offer:

• Audience data storytelling (e.g., using your stats to land brand deals)

• Blog outreach and digital interviews to build backlinks and credibility

• Pre-written pitch templates and media kits for creators on a budget

• SEO optimization for creator profiles to appear in Google News results

This is PR made accessible, combining automation with human support—perfect for creators who want scalable services with a boutique feel.

Other emerging players to watch include:

• Desiren Agency’s Media Division (for full-stack promotion + PR)

• BaddieNetwork PR (a women-led agency focusing on body-positive and inclusive creator storytelling)

Success Spotlight: Blue Rose Talent & Hayley Summers

In Queensland, Australia, Blue Rose Talent is proving that you don’t need to be based in LA to break the mold. They’re setting a new standard for OnlyFans creator representation.

One of their standout clients is Hayley Summers, a top-earning creator who’s successfully transitioned from adult influencer to holistic brand ambassador and podcast host.

Here’s what Blue Rose did right:

• Built her public image around empowerment, not just erotica

• Secured mainstream press in Australian lifestyle magazines

• Created a personal brand blueprint that extended into wellness, fashion, and public speaking

• Managed influencer cross-collabs with non-adult brands and skincare lines

By elevating her story from “hot girl with subscribers” to influencer with values, Hayley’s team gave her staying power—and marketability far beyond adult platforms.

Blue Rose Talent is part of a growing global trend: agencies who know that authenticity is the new luxury brand.

So, Who’s Leading the Way?

The future of OnlyFans success doesn’t live solely in sexy DMs and steamy photoshoots—it lives in press releases, pitch decks, interviews, and authentic storytelling.

The creators winning the long game aren’t just working with agencies that manage their messages—they’re investing in teams that build their legacy.

Public relations isn’t a luxury anymore. It’s a requirement for creators who want to:

• Protect their image

• Monetize their story

• Influence beyond their fan page

In Part 4, we’ll take a closer look at real-world PR wins—and some near misses—and break down what works (and what backfires) when the spotlight turns hot.

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Part 4: Real-World PR Wins in the OF Space

From Damage Control to Brand Control—What PR Gets Right

Let’s Be Real…

Being an OnlyFans creator today means you're always walking a line: between exposure and overexposure, freedom and judgment, clicks and credibility.

But guess what? The creators who win the game don’t just rely on great content. They rely on great communication.

PR isn't just about "good press." It's about:

• Turning a bad moment into a turning point

• Leveraging media to build cultural relevance

• Using visibility across platforms to grow influence—and income

This chapter explores how creators and their teams have used PR to pivot, protect, and power up their brands.

Crisis Management: When Things Go Wrong—and How PR Makes Them Right

Let’s start with the dark side of virality.

Maybe it’s a scandal:

• A ghosting episode where fans feel exploited.

• Screenshots leaked from a shady “chat team” using manipulative DMs.

• A misunderstanding gone public on Reddit, Twitter, or TikTok.

In the creator economy, perception is currency. And when things go sideways, PR is the difference between a career death spiral—and a brand evolution.

The PR Crisis Toolkit

1. Immediate Clarity – A clean, clear statement across all channels to stop rumors from spreading.

2. Ownership (Not Excuses) – Framing the response with empathy, accountability, and a forward-facing tone.

3. Repositioning Content – Turning the incident into a moment of brand honesty or personal growth.

4. Third-Party Validation – Releasing the story or follow-up through a trusted media platform (like Only Fans Insider) to regain narrative control.

Example:

A creator caught in a scandal involving chat agents who were impersonating her used a personal video apology and a blog post on Only Fans Insider to explain what happened. She revealed how she fired the agency and created a guide for other creators on vetting assistants. Her fan loyalty increased, and she was invited on a podcast to talk about creator boundaries.

PR didn’t bury the scandal—it elevated her voice through it.

Media Placement: From Creator to Conversation Starter

Now let’s flip the script.

You’ve got a compelling story. You’ve launched a product, started a business, or just survived something intense and grown from it.

PR agencies know how to turn that story into news.

Strategic media placement can:

• Position you as an expert in the creator economy

• Establish credibility with brands and fans

• Drive traffic to your subscription page

• Create permanent SEO assets that live on Google forever

Where Creators Are Landing Press

Only Fans Insider Magazine: Features, interviews, and opinion pieces

BuzzFeed: Listicles and cultural commentary

Vice, Paper, and Galore: Stories that blend sexuality and empowerment

Medium or Substack: Self-published essays that go viral

Example:

One creator used her PR team to land a feature in Galore titled “How OnlyFans Helped Me Pay for Medical School.” The piece blew up on Twitter, was reshared by health influencers, and led to a TEDx invitation and a fitness brand collab. Her OnlyFans subs? Up 40% in two weeks.

Cross-Platform Integration: PR Isn’t Just About Headlines—It’s About Funnels

Enter: 25/7 Media, a next-gen PR and creator strategy firm known for their cross-platform growth strategies.

They don’t just get clients into the press—they turn that press into conversions across TikTok, Instagram, YouTube, and OnlyFans.

How They Do It:

• TikTok Reaction Videos to press features (“I was just featured in Cosmo, here’s how I did it…”)

• Instagram Highlights filled with media mentions, brand stories, and swipe-up links

• YouTube deep dives explaining the story behind the press, humanizing the creator

• SEO stacking: Press + social captions + blog recaps = Google dominance

Example:

A creator who was featured in Only Fans Insider Magazine used a 25/7 strategy to make TikTok videos reacting to her own press. Those clips trended, got stitched by other influencers, and helped her gain 120K new followers across platforms in 30 days.

She turned one feature into a full-blown content ecosystem.

Takeaways: Why PR Wins in the Creator Space

1. Scandals don’t kill brands—silence does.

Creators who respond with intention, not impulse, survive and thrive.

2. Media placement = digital permanence.

An article lives forever. A viral tweet disappears in hours.

3. Cross-platform = conversion machine.

PR builds the “why.” Social turns it into “how.” OnlyFans becomes the “what now?”

From Maya:

“Press is power. But power without direction is just noise. That’s why creators who lead with a message last longer than those who chase the algorithm.

In Part 5, we’ll get tactical: how to craft your own story, create a press kit, and pitch yourself like a pro—even if you’re starting from scratch.

PR isn’t just for the top 1%. It starts with owning your narrative.

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Part 5: Building a PR-Ready Creator Strategy

Because You Don’t Need a Publicist to Get Publicity—You Need a Plan

Here’s the Truth…

The press isn’t looking for perfection. They’re looking for a story.

And good news? You already have one.

Whether you’ve been on OnlyFans for two months or two years, you have something most creators overlook: a journey. A perspective. A voice.

This chapter is about getting your ducks—and your documents—in a row. Because once your content is dialed in, the next step is building a PR-ready foundation that invites interviews, articles, partnerships, and press.

Let’s break down exactly how to become the kind of creator editors, podcasters, and brands want to feature.

Messaging Foundations: Define Before You Pitch

Before you send a single email to a journalist or fill out a podcast guest form, you need to know your own story. This is the core of your public persona.

Start by answering these:

• What makes your story different?

(Example: “I’m a former schoolteacher who now creates adult education content—for grown-ups.”)

• What values drive your brand?

(Empowerment? Humor? Authenticity? Spirituality? Sexual confidence?)

• What’s your “why”?

Why did you start creating? What do you want your audience to feel after following you?

• What else do you do outside of OnlyFans?

Hobbies, talents, past jobs, side hustles—these round out your narrative.

Remember:

Journalists don’t just write about hot people. They write about hot stories.

So define yours with clarity—and a little charisma.

Media Kit Essentials: Your Visibility Toolkit

Think of your media kit as your digital resume + press page + hype deck.

It should include everything a journalist, blogger, or brand rep needs to understand you—and feature you fast.

Your Media Kit Should Include:

1. Professional Bio (100-150 words)

Written in third person. Lead with the impact, not just the stats.

Example: “Lexi Rivera is a content creator, sex-positivity advocate, and the founder of ‘Talk Naked,’ a podcast breaking down intimacy taboos for Gen Z.”

2. High-Resolution Images

Include:

• A branded cover image (like a mock magazine feature)

• Lifestyle photos (clothed and suggestive—but professional)

• Optional: candid or BTS shots (to show personality)

3. Creator Stats

• OF subscriber count (optional or in ranges)

• Monthly earnings (optional—only if impressive and relevant)

• TikTok/Instagram/YouTube followers

• Engagement rate or view averages

  
  

4. Audience Demographics

• Gender breakdown

• Age range

• Top 3 countries/cities

• Buying behavior (if known)

5. Contact Info & Links

• Social handles

• Website or Linktree

• Booking/publicity email

• Optional: Notable past press, partnerships, or collabs

You can design this in Canva or hire someone on Fiverr to make it look polished. But what matters most? The story it tells.

Press Outreach Tactics: Where—and How—to Pitch Yourself

Once your messaging is locked and your kit is ready, it’s time to get visible.

Targeted Outreach Channels:

• Podcasts: Start with creator-focused, adult-industry-friendly, and niche storytelling shows.

Example: Holly Randall Unfiltered, Sex with Emily, The Sauce, OFTV creators

• Niche Blogs: Sites covering creator economy, sex-positivity, fitness, motherhood, or mental health.

Examples: Mashable, Refinery29, Medium, Only Fans Insider Magazine (yes, us!).

• Mainstream Outlets: Think bigger after you build credibility—send story angles to editors at Cosmopolitan, VICE, BuzzFeed, Rolling Stone and Only Fans Insider Magazine (yes, us...again!).

• Trade Publications: If you’ve got a product, business, or tech angle, pitch to AdWeek, TechCrunch, Creator Economy Insider  and Only Fans Insider Magazine (yes, us...again!).

How to Pitch:

1. Keep it short.

2. Lead with the hook.

3. Include 2-3 sentences about why your story matters now.

4. Add a link to your media kit.

5. End with a clear call to action.

(Example: “Would love to collaborate or contribute an article on creator burnout and boundaries.”)

Event PR & Partnerships: Expand Your Brand Offline

You don’t have to wait for press to come to you—you can show up where press already is.

Ways to Boost Your Profile Through Event-Based PR:

• Speak at or attend expos: Like XBIZ, AVN, Altitude, or content creator festivals (ClipsCon, Exxxotica).

• Partner with local businesses: Fitness studios, beauty brands, charities. Document the collab on socials and tag local press.

• Do something unexpected: Host a “Subscriber Appreciation” dinner. Launch a content scholarship. Partner with a nonprofit.

• Pitch yourself as a guest or panelist: Share your expertise on branding, sex positivity, entrepreneurship, or social media.

Example:

One creator hosted a small beach cleanup with her subscribers, filmed it, and pitched it as a story to her local news. She got coverage on the 6 o’clock news and gained 8K new IG followers from the reposts alone.

From Maya:

“You don’t need to be famous to act like it. You just need the tools and confidence to position yourself like the professional you already are.”

In Part 6, we’ll cover how to scale your PR strategy: finding the right PR partners, deciding when to hire, and making the leap from DIY press to full-service representation.

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Part 6: Scaling PR with a Trusted Team

Because Visibility Is a Team Sport—Not a Solo Hustle

Here’s the Growth Question...

At what point do you stop doing it all yourself?

If you’ve built a brand, launched your story into the media, and managed to get featured or interviewed… congrats. You’re already ahead of 90% of creators.

But as your visibility grows, so does the pressure.

That’s when the smartest creators make a pivotal move: they stop managing every headline alone—and start building a trusted PR team.

This chapter will walk you through how to find that team, how much it’ll cost, and how to make sure your publicist and manager play well together.

Finding the Right Fit: What to Look For in a PR Agency

Not every PR agency is built for creators—especially those in the OnlyFans space. You need a team that gets you, respects your industry, and knows how to elevate your story without exploiting it.

Look for These Green Flags:

• Entertainment pedigree: Have they worked with creators, influencers, adult performers, or edgy brands before?

• Portfolio of placements: Can they show you real features they’ve secured in podcasts, blogs, or magazines? (If they say “too confidential to share”—run.)

• Media relationships: Do they know editors or journalists in your target outlets? Or are they cold emailing the same way you could?

• Ethical storytelling: Will they protect your consent, your boundaries, and your image? Are they positioning you with integrity?

• Transparency: Are deliverables clear? Will they track results? Do they outline a campaign timeline?

Red flags?

Vague promises. Overpromising (“We’ll get you on CNN in 30 days”). No mention of Google search optimization. A lack of experience in adult or creator-driven industries.

Budget Models: What PR Actually Costs (and When It’s Worth It)

There’s a myth that PR costs tens of thousands a month. While that can be true for major Hollywood firms, there are now more accessible options.

Common Pricing Structures:

1. Project-Based Campaigns

Cost: $1,500–$5,000

Great for: A product launch, OF rebrand, new platform debut, event appearance, or feature push.

Includes: Press release, media outreach, light strategy, and a few confirmed placements.

2. Monthly Retainer

Cost: $2,000–$10,000/month

Great for: Ongoing press management, brand growth, personal rebranding, media training.

Includes: Weekly pitching, interviews, full team support, and integrated PR strategy.

3. Hybrid Model / A La Carte

Cost: $500–$2,500

Great for: One-time assets—media kit design, press release writing, editorial coaching, podcast booking.

Tracking ROI (Return on Influence):

• Google search results: Do you show up?

• Traffic from articles or podcasts

• Social media growth after features

• Verified badge eligibility (yes, PR helps)

• Brand deal interest after coverage

• Conversion spikes when media is linked

PR isn’t a short-term ROI game—it’s a long-term credibility builder.

Working with Management: How to Integrate PR Seamlessly

PR doesn’t replace your management team—it enhances it.

But when you bring in a PR team, you need to make sure they don’t step on your manager’s toes—and vice versa.

Best Practices for Working Together:

• Weekly or biweekly check-ins between manager and publicist

• Share content calendars so PR can pitch around launches

• Managers handle platform logistics, while PR handles perception and public-facing brand

• Create a shared brand asset folder (photos, bios, stats) everyone can access

• Define boundaries: Managers run the back end. PR teams run the front end.

Avoid this pitfall:

PR teams promising to manage your OF account or DMs. If they say they can “do it all,” they’re likely to do none of it well.

DIY PR Tools: When You’re Not Ready to Hire (Yet)

Still building your budget? No problem. You can still build visibility with smart, scrappy tools.

Maya’s DIY PR Toolkit:

1. Press Release Templates - For product launches, personal milestones, or collabs. (Use Google Docs or Notion.)

2. Podcast Pitch Script - “Hi [host name], I’m a creator redefining [insert your niche] and would love to bring my perspective to your show…”

3. Email Outreach Tracker - Use Airtable or Google Sheets to track who you pitched, when, and what they said.

4. Media Kit Template - Build it in Canva. Export as PDF. Keep it updated.

5. Social Media Press Loops - Turn each press moment into 5-10 pieces of content:

   1. “Here’s how I got featured in ___”

   2. “What I didn’t expect from this interview…”

   3. “Want to land press like this? Here’s what I learned.”

You don’t need a publicist to get started. You just need a process.

You're the Headline Now

You’ve made it through the entire guide. You now know:

• Why PR matters

• How it differs from management

• Who’s doing it right

• How to build your own press game

• When (and how) to scale with pros

Your story has power. Your brand has weight. And your future doesn’t belong to an algorithm—it belongs to you.

Let the world see what you’ve built.

You’re not just on OnlyFans. You’re owning the fanbase.

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🚀 Final Notes from Maya

“Presentation isn’t vanity—it’s opportunity. With the right PR, you’re not just staying ahead of the algorithm—you’re owning the narrative beyond the fan page.”

Visibility isn’t just about getting seen—it’s about getting chosen. When your story shows up in headlines, podcasts, or magazine features, you stop being one of many and start being the one they remember.

Don’t let your legacy be reduced to a link in bio. You’re building something bold. Something worthy. Something powerful. And PR is how you protect it, project it, and profit from it.

You don’t have to be viral to be valuable. You just need the confidence to share your truth, and the strategy to shape how the world sees it.

Start where you are. Pitch with purpose. Lead with your story.

You’ve already built a brand—now it’s time to build your influence.

With admiration and fire!

— Maya Sterling

PR Strategist & Creator Advocate

Only Fans Insider Magazine

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