Blurred but Unstoppable: Ari Kytsya, Urban Decay, and the Era of Creator-Driven Brands
- Lila Monroe
- Jul 21
- 3 min read
By Lila Monroe | Staff Writer, Only Fans Insider Magazine
It started, as many great ideas do, in one of our chaotic but inspiring team meetings.
Joseph was working with Ryder on the outline for our first eBook: “From OnlyFans Creator to Brand Partnerships: How to Create a Multi‑Million‑Dollar Brand.” Iwas only half-listening because I’d just seen a TikTok ad where the entire frame was intentionally pixelated—and yet I knew exactly who it was.
"Wait—was that Ari Kytsya?" I asked, stopping Joseph mid-sentence. “Please, please let me write something about her.”
Joseph didn’t hesitate. “Absolutely. Funny enough, I used to design Urban Decay’s retail displays. Before Only Fans Insider, before all this... I was doing custom lighting and display fixtures for brands like them. So yeah, this one hits home.”
That’s when I knew this article had to be more than a profile. It had to be a snapshot of where creators like Ari—and all of us—are headed.
The Blurred Campaign That Made Everything Clear
Ari Kytsya isn’t just a model, she’s a movement.
With 1.1 million Instagram followers, @arielkytsya has built a brand on boldness. Her content is clever, sultry, chaotic, and unapologetically “too much” for most platforms. That’s exactly why Urban Decay tapped her for their “Battle the Bland” campaign. And in the ultimate meta twist, the campaign intentionally pixelates her video content to draw attention to how creators like her are regularly shadow banned, muted, or flagged by algorithms.
Their campaign slogan?
“Expression gets flagged. Conformity goes viral.”
Let that sit for a second.
Instead of hiding behind safe branding, Urban Decay handed Ari the mic and said: “Say it louder.”
From Bedroom Hustle to Brand Builder
Let’s rewind. Like so many creators, Ari didn’t start with big brand deals or mainstream acceptance. She began in a space designed for creators to control their own content: OnlyFans. What started as a way to make money from home has evolved into something much larger—personal brand equity.
And Ari has mastered it.
She has learned how to entertain, market, monetize, and now… collaborate. Her blurred ad is more than just a statement on censorship—it’s proof that OnlyFans creators can (and should) work with top-tier brands. She didn’t pivot away from her roots. She brought them with her.
Why This Moment Matters for Every Creator
Ari’s campaign hits at a moment when creators are asking, “What’s next?”
And that’s why our team launched the new eBook: “From OnlyFans Creator to Brand Partnerships.” The goal isn’t just to admire creators like Ari, but to demystify how she got there—so that thousands of others can follow.
We break down what it takes to:
✓ Build a consistent personal brand
✓ Land micro and macro collabs
✓ Use storytelling (not just sex appeal) to attract mainstream attention
✓ Negotiate deals that value your influence—not just your follower count
There are hundreds of thousands of creators sitting on a goldmine of personality, charisma, and influence—but too many still think they have to keep it PG or “tone it down” to work with brands.
Ari Kytsya is proof that you can bring all of you to the table—and still get the contract.
Ari’s Legacy: Loud, Blurred, and Brilliant
The brilliance of this Urban Decay campaign isn’t just aesthetic. It’s deeply intentional. It screams: “Yes, we know she’s being censored. And no, we’re not going to clean her up to make her palatable.”
They didn’t blur her to hide her. They blurred her to show what’s usually hidden—the real conversations around censorship, sex work stigma, and the value of women who own their power.
It’s cheeky. It’s savvy. It’s Ari.
What Comes Next?
As I was drafting this article, Joseph walked past my desk and saw Ari’s blurred face on my screen.
“She’d love that lighting,” he said, grinning. “Soft shadows, minimal bounce. Perfectly unfiltered.”
I laughed. Because yeah, Joseph may have designed their old display stands. But now? We’re telling stories that elevate creators far beyond the cosmetics counter.
So if you're reading this, whether you're an OnlyFans creator with 5,000 followers or 500,000, I want you to take one thing away:
You are a brand.
You deserve to be seen.
And your future collaborations don’t have to come with a blur.
You just need the right tools, the right platform—and sometimes, a little reminder from someone like Ari that boldness belongs in beauty campaigns, too.
—Lila Monroe
Read our new eBook: “From OnlyFans Creator to Brand Partnerships: How to Create a Multi‑Million‑Dollar Brand”
Read the full eBook here:
Follow Ari on Instagram: @arielkytsya
Watch the Urban Decay Campaign: @urbandecaycosmetics on TikTok
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